Ever wake up one morning after finally (dare I hint at it) sleeping normally for once and think to yourself:
“Jeepers self, if only I could spend $15 for in-app purchases within my usual 3 minutes of video gaming?”
Well then!
blog.hubspot.com/marketing/video-game-marketing
is a nice juicy article about how other people can make money from folks like you!
And it actually has some interesting trivia in it, like:
Chex Mix’s Chex Quest (1996)
Burger King’s Branded Games (2006)
which then zooms directly to:
The Current State of Ads in Gaming!
The 4 video game marketing strategies include:
Twitch Streaming
Gamer Sponsorships
Product Placement
Mobile Ads
which you’ll notice doesn’t include in-app purchases at all.
Fascinating.
Anywhos, profiting with video games is something that could touched upon in a 1 2 3 cheatsheet like so:
Step 1.) Decide how you want to profit from video games
Step 2.) Create the products/ads for it
Step 3.) Research how best to reach video gamers and make it so!
Resources for the above include:
ivetriedthat.com/make-money-playing-video-games/
www.dollarsprout.com/real-money-earning-games/
strikesocial.com/blog/video-game-advertising/
www.martechadvisor.com/articles/ads/advertising-tips-video-mobile-games/
digiday.com/marketing/snapchat-games-ads-opt-in-impressions/
www.adspeed.com/Blog/Advertise-video-gamers-2122.html
www.cbsnews.com/news/8-apps-and-video-games-china-has-a-hand-in/ (fascinating article, that, which includes:
“Apple has deep business ties in China where it manufactures just about all of its iPhone, iPad and Mac devices. But the Cupertino, California-based company also depends on the massive Chinese consumer market for nearly one-fifth of its revenue. Last year, China alone generated $52 billion out of $266 billion total global sales for the tech giant.
Apple chief executive Tim Cook has also said China eventually will become the No. 1 market for the company.
Revolution of our Times
Google pulled a mobile game from its online store that allowed Android users to role-play as Hong Kong protesters. According to the Hong Kong Free Press, 80% of the proceeds from the app Revolution of Our Times goes to Spark Alliance, the legal fund for arrested protesters.
Unlike Apple, Google is not as deeply entrenched in the Communist state, famously pulling its services like Gmail and Youtube from China in 2010. Last year, the Asian-Pacific region accounted for about $21 billion of Google-parent Alphabet’s roughly $137 billion in global sales. ”
Wow.
Your takeaway?
The video game industry is packed with people who will throw money at you if you know the best ways to reach them…
Why not take advantage of that today?
Get Started Here
You’ll love what you learn… Promise!