Ever wake up one morning and think to yourself:
“Jeepers self, I really wish I could profit a huuuuge amount more via Google shopping!”
I mean, who doesn’t?
And if you’re one of those individuals with such unique morning wakeup thoughts, you’ll probably appreciate:
blog.wakeupdata.com/how-to-optimize-google-shopping-descriptions
It’s a rather excellent quick tutorial about optimizing your Google Shopping descriptions…
… and the examples they give are quite superb indeed!
I especially like the suggestions regarding:
Texture (The issue with ecommerce shopping? You can’t (well, not at the time of writing in 2019!) let you shoppers handle your product.
Therefore, your description needs to paint that picture for them. Is your product coarse, smooth, silky soft? If it’s relevant, get that message across.)
Special features (What does your product have that others don’t?
If you can add special features which will stand out from the crowd, these are the small factors that contribute to greater conversions and ROI.)
and more.
As always, you can create a superb blueprint for this concept as well via 3 simple steps:
Step 1.) Set up a Google Merchant Center accout
Step 2.) Consider the products you have to sell
Step 3.) Optimize for Google Shopping and make it so!
Resources for the above include:
www.google.com/retail/get-started/
blog.hubspot.com/marketing/google-shopping
blog.cws.net/how-to-sell-using-google-shopping
www.godatafeed.com/blog/how-to-sell-on-google-shopping
www.oberlo.com/blog/beginners-guide-google-shopping-ads
adespresso.com/blog/google-shopping-guide/
Your takeaway?
Google Shopping (and those delightful Google Ads you can pay for to advertise your shopping) is yet another way to profit via eCom…
… why not try it today?
Enjoy!
