🌠 The Intriguing Melding of Social Media and This?

Quick!

What’s the very very very FIRST thing you think about when you think about social media?

Is it making money?

Is it building your fanbase?

Is it reading all the comments when you’re at your fav gym using your fav cardio equipment?

Yep… gym!

digiday.com/marketing/high-end-gyms-becoming-publishers/

has a rather fascinating look at how the big high end gyms are now becoming publishers and destinations, like:

“At Soulcycle, the company has prioritized creating more media content, via live events and more serialized programming.

For example, a concert series will feature celebrities performing from a group of riders, as well as other attendees — one such concert, held in October in Harlem, had 300 attendees and was sponsored by Bose and Ketel One.

The media team then filmed video of the concert to send out on social channels, especially Instagram, where the brand has 569,000 followers. The brand has since held concerts in Las Vegas and Los Angeles.

The company is also making content for Apple Music, including original music and podcasts.”

Think about that for a second now.

Most people, when thinking about gyms, think about, well, *gyms*.

But some brands are taking advantage of the huge reach social media gives them…

… and going in directions that you associate only with Entertainment.

How can this benefit you?

Well, marketers have yearly events you can attend…

… and you can do a mini version of the above by focusing in your local town or community. Reach out to the local chamber of commerce and see if you can give a talk about the benefits of social media for their brands.

Need help in creating a presentation? Check out:

medium.com/sprout-social/how-to-put-together-a-killer-social-media-presentation-3b662797c474

blog.hootsuite.com/how-to-create-a-social-media-marketing-plan/

frankjkenny.com/13-social-media-tips-for-chambers/

Your takeaway?

Your customers can be found on places other than online… sometimes taking a whole ‘channel’ (in this case, social media instead of SEO, YouTube, etc.) and creating a broad presentation for local businesses can offer you a whole new customer stream as well.

Take advantage of that.

Enjoy!