Ever wake up one morning and think to yourself:
“Jeepers self, if only I would increase the sales of my products, somehow, some way, without having to deal with building more pages and the like!”
Well, if so, not to fear!
Check out the following article (and pls be sure to return back to this page after you’re completed for more excellent ideas):
sleeknote.com/blog/above-the-fold-examples
There, you’ll discover not 1, not 2 but 9(!) super “above the fold” examples (ie, what people will see the first time they get to your site) that can be used to increase sales.
Goodness includes:
What You’re Offering
Let’s start from the absolute top. The moment a shopper lands on your e-commerce store, they need to know exactly what it is you’re offering. If they have any difficulty here, many will leave never to return.
So you need to make it crystal clear. Take SnackNation, for example. They’re an award-winning healthy snack delivery service that sends out delicious snack boxes to customers. And they don’t waste any time letting shoppers know what to expect with their above the fold content.
and
Simple, Intuitive Navigation
Ninety-four percent of consumers say they want a site that’s easy to navigate and don’t want to struggle to find what they’re looking for. And that’s a reasonable enough request. I know I find it incredibly frustrating when I’m interested in a brand but have to struggle to find a particular product.
Offering simple, intuitive navigation is essential for engagement because it gives shoppers a quick overview of what your e-commerce store has to offer. At a glance, they can get an idea of what types of products you’re selling, so they’ll know whether or not it interests them. If it does, this increases the chances of a shopper either scrolling down the page or clicking on a navigational link.
A good example of an e-commerce brand with superb navigation is fashion company, Jackie Smith.
and more!
Fact is, the idea of increasing your sales via your site design could make for an excellent blueprint or blog post topic – you could break it into:
Step 1.) Figure out WHAT Call to action you want first time visitors to do
Step 2.) Look thru available examples to see the best way to implement it
Step 3.) Make it so!
Resources to help you with the above include:
optinmonster.com/11-examples-of-superb-above-the-fold-content/
www.quicksprout.com/above-the-fold/
sendgrid.com/blog/above-the-fold-content/
www.impactbnd.com/blog/is-staying-above-the-fold-still-relevant-in-website-design
www.omnikick.com/above-the-fold-content/
Your takeaway?
Optimizing your above the fold content is really good stuff – definitely consider adding that to your site today!
Enjoy.
Get Started Here
You’ll love what you learn… Promise!