Ever wake up one morning and think to yourself:
“Jeepers self, I have several zillion dollars in my back pocket… I wonder what’s the most exotic Porsche I could buy for meself and me mooses?”
Well then!
www.roadandtrack.com/car-culture/classic-cars/g6578/rare-unique-porsches/
has one overview of these unable-to-fit-in-more-than-one-moose cars, as does
newsroom.porsche.com/en/history/porsche-ted-gushue-most-expensive-models-top-5-series-16543.html
www.ebaumsworld.com/pictures/gold-plated-porsche-911/82900531/
So what does this have to do with marketing?
So glad you asked!
No matter *what* you sell, you can always create a “special edition” of it and zoom the price up bigtime!
I mean, look at these gold-plated goodies and other goodies:
oddstuffmagazine.com/most-expensive-items-made-in-gold.html
financesonline.com/10-most-expensive-golden-items-from-a-gold-watch-to-gold-gadgets/
brightside.me/wonder-curiosities/the-16-most-expensive-materials-in-the-world-188955/
www.cheatsheet.com/money-career/these-are-the-most-expensive-things-in-world.html/
Creating a “special limited edition” is something that you could create a 1 2 3 cheatsheet about as well! You could structure it like:
Step 1.) Decide what you want to make AS a special edition
Step 2.) Research the best ways to create a campaign about it
Step 3.) Make it so!
Resources include:
talenalexander.com/industry-news/limited-edition-strategy-of-marketing-cultural-exclusivity/
talenalexander.com/industry-news/7-crazy-examples-of-limited-edition-marketing/
luthresearch.com/business-needs-limited-edition-strategy/
www.personadesign.ie/limited-edition-packaging-how-to-use-it-as-part-of-your-brand-strategy/
Your takeaway?
Even if a gold-plated Porsche is out of your marketing realm…
Why not consider taking what *you* sell and seeing how a fresh limited edition might improve your bottom line?
Enjoy!
