Ever wake up one morning and think to yourself:
“Jeepers self, if only I had ALL the keys to superb visibility AND conversions AND making my users ever so happy with meeeeeeeeeeeeeee!”
If so, you’ll find the following article to be quite useful (and be sure to return here when you’re done to profit from even more goodies):
buzzsumo.com/blog/assessing-the-trident-of-conversion-success-seo-ux-and-cro/
Here, you’ll discover not 1, not 2 but 3 thingees that are useful for high conversions, including:
“…Search engines send crawlers to investigate your website and categorize its content, so it’s vital that you make it easy for them to understand what you’re trying to convey in your pages.
Significantly, crawlers can investigate the quality and quantity of the links you build and the type of keywords you use before figuring out where to position your pages within the results pages of specific search engines.
Google is, of course, the most popular search engine in the world, and by a large margin. So let’s focus on how SEO helps websites to rank within Google’s SERPs…”
and
“SEO may lead users to your website, but it’s a site’s user experience that will help to develop their interest to an extent where making a purchase or signing up to a mailing list, or submitting an enquiry.
Designing a website that’s unappealing to your target audience, that has little in the way of usability and doesn’t help visitors to accomplish what they’ve set out to do on-site will cause more users to navigate away rather than complete a purchase. What’s more, is that a poor on-site experience can lead to negative brand perceptions due to the inconvenience suffered by users.
Creating a positive UX strategy means designing a digital interface that works just like your arriving traffic would expect. Interactions with your pages will be convenient, informative and unintrusive. One of the most effective ways of creating a great UX involves setting up a site so that users don’t even need to put any effort into navigation while they embark on their journey towards a conversion….”
and more!
The topic of increasing your conversions could be a subject for a grand challenge, cheatsheet, blog post and more! You could structure it like so:
Step 1.) Learn great SEO
Step 2.) Learn great copywriting
Step 3.) Learn how to create great user experiences, and make it so!
Resources for the above include:
www.singlegrain.com/seo/effective-seo-techniques-that-work/
www.searchenginejournal.com/seo-tips/374673/
www.digitalmarketer.com/blog/copywriting-tips-joanna-wiebe/
scienceofcopywriting.com/copywriting/have-a-vision-sell-more-copywriting-tips/
www.inc.com/peter-roesler/tips-for-improving-user-experience-on-your-website.html
Your takeaway?
Just by including only a few tips from the above… you could possibly see your website conversions increase!
Why not take advantage of that today?
Enjoy!
