Ever have an insane desire to master the art of both positive and negative feedback loops, especially as it relates to marketing?
www.business2community.com/strategy/how-to-harness-feedback-loops-in-your-projects-02180676
has a rather interesting article about the *types* of feedback loops you can take advantage of, including
Negative Feedback Loops
Positive Feedback Loops
Internet Feedback Loops
External Feedback Loops
And believe it or not, you can also use them with your own marketing too!
Consider checking out:
blog.hubspot.com/marketing/feedback-loop
fluxedigitalmarketing.com/get-inside-customers-head-marketing-feedback-loops/
www.shopify.com/enterprise/mastering-feedback-loops
Interesting indeed (especially that Shopify resource:
“…“If you want to improve your business, just listen to your customers…” or so the popular advice goes.
In theory, this is sensible. Of course, sensibility evaporates once you learn that only 1 out of 26 unhappy customers complain.
This is not an amazing feedback ratio, and if you’re only listening to the 1/26th of your customer base that’s willingly giving feedback when they’re ticked off, the improvements you’ll make will almost always be reactive.
Responding quickly in crisis mode is important, of course, but if that’s all you’re ever doing, it’s like saying to your spouse “I’m sorry honey, I’ll start washing the dishes more” after they’ve been ticked off about it for weeks….”
Indeed.
Your takeaway?
Feedback loops can be used to power your marketing for the future…
Why not take advantage of them today?
Enjoy!
Get Started Here
You’ll love what you learn… Promise!