Ever wake up one morning and think to yourself:
“Jeepers self, if only I could re-engage my old email list and start mailing again!”
If so you’re definitely not alone – we *all* have let some lists kinda sorta dissipate every now and then, so bringing them back to life is definitely a Good Thing!
That’s why you’ll love the following (and be sure to return back once you’re done so you can benefit from the additional resources I uncovered for you):
emailmarketingsecrets.org/blog/revive-old-email-list/
There, you’ll discover goodies like:
“….So I did some searching around and found no fewer than 200,000 email addresses!
However, some of these emails were from 20 years ago, when I first started my internet business.
Pretty much the definition of “an old email list”.
This is why you need to make sure you properly clean your email lists when you revive them.
You might think that you’ve already done that inside your autoresponder.
Or you might think that your autoresponder does this for you.
I’ve personally heard stories of entrepreneurs having thousands of leads deleted from their autoresponders, because the companies who operate them claim these are inactive leads.
But this isn’t always the case…”
and
“…When you add your sending email address to an autoresponder you will normally be asked to verify the domain.
This is usually as simple as getting the autoresponder to send you a verification email.
You then click on this email and your account is verified.
This is the bare minimum you need to do so that the autoresponder will allow you to use your sending email address in your email broadcasts.
However, there is an extra step you can take, which will give your domain even more authority in the eyes of your subscribers and, more importantly;
In the eyes of the email service providers like Gmail, and so on….”
and more!
Mastering eMail marketing is a topic that could make for a grand challenge, cheatsheet, tutorial and more. You could structure it like so:
Step 1.) Learn How To Create Great Subject Headers
Need help with that? Consider:
emailmarketingsecrets.org/blog/best-email-subject-lines/
bloggingwizard.com/headline-tools/
Next, move to:
Step 2.) Learn How To Write Content That Converts
Need resources for that? Consider:
blog.wishpond.com/post/67669286364/8-steps-to-write-email-copy-that-converts
optinmonster.com/9-tips-for-writing-email-marketing-copy-that-converts/
www.campaignmonitor.com/blog/email-marketing/the-top-14-tips-to-writing-email-copy-that-converts/
Finally, move to:
Step 3.) Read The Best Area Practice for eMail Marketing and Make it Happen!
Need resources for that? Consider:
moosend.com/blog/email-marketing-best-practices/
www.getresponse.com/blog/email-marketing-best-practices
blog.hubspot.com/marketing/email-design
Good stuff!
Your takeaway?
Just because a list is cold doesn’t mean it can’t be useful…
Why not take advantage of that today?
Enjoy!
