Ever wake up one morning and think to yourself:
“Jeepers self, I have yet to mail my lists for awhile!”
If so, you’re not alone. Mailing one’s lists is an extremely wise thing to do, even when you’re not motivated whatsoever (more on that in a later post).
And that’s why the following article should definitely appeal to you (and be sure to return here once you’re done reading for more great ideas):
www.business2community.com/email-marketing/7-ideas-for-keeping-in-touch-with-your-lists-02302841
There you will find not 1, not 2 but 7(!) excellent ideas for keeping in touch with your lists, like:
Keep Your Contacts Updated on What’s Going On
If your company is taking strides forward, that’s the kind of information you should be sharing with your contacts in any way you can! If you have a new or updated brand offering, you also have a great opportunity to reach out to your contact lists and let them know.
A cool example of this? Uber recently sent out emails informing their contacts that they now can sync their Uber schedule with their calendar. Their subject line was brief, informative and designed to appeal to their busy clientele, and their email was captivating, with a clear CTA engineered for click-throughs to get subscribers to try this new feature.
The key point here? Not only was this email informative to let email subscribers know about Uber’s new capabilities, but it was highly user-centric, being geared towards their needs, and also very easy to employ.
and
Holiday Promotions
You don’t just have to send out email campaigns around Christmas. Keep in touch with your contact lists around Mother’s Day or the Fourth of July with emails focused around the holiday.
Sure, you can send Christmas greetings, but think about your own inbox at that time of year: overflowing with promotions and offers from all sorts of vendors and companies. Chances are slim, however, that there are quite as many Halloween or Labor Day emails being sent.
What should you include in a holiday email? If you have promotions happening at that time, a holiday email is a great time to let your contacts know about a sale or a discount. But it’s also a great time to create a sense of urgency related to the holiday or the season….”
and more!
The topic of staying in touch with people is something that can be used for a great blog post/tutorial/cheatsheet and more. You could structure it like so:
Step 1.) Think of how you want to re-engage your lists
Step 2.) Look or create content that would spark their interest
Step 3.) Monetize your email!
Resources for the above include:
blog.hubspot.com/service/re-engage-your-customers
www.adroll.com/blog/marketing/email-subject-lines-to-engage-and-re-engage
www.holidayinsights.com/everyday.htm
medium.com/inboxads/this-is-how-to-monetize-an-email-newsletter-the-right-way-cfe25a2adc74
twinsmommy.com/monetizing-email-list/
Your takeaway?
eMail marketing is one of the simplest ways to generate income… why not start it today?
Enjoy!
Get Started Here
You’ll love what you learn… Promise!