Ever wake up one morning and think to yourself:
“Jeepers self, if only I could know ahead of time the trends this year should see… and be the first to capitalize on them!”
If so you’re definitely not alone – being the first in just about *anything* is a seriously grand thing that can lead towards you beefing up your bottom line profits.
That’s why you’ll love the following (and be sure to return back once you’re done so you can benefit from the additional resources I uncovered for you):
blog.hubspot.com/marketing/marketing-predictions-experts
There, you’ll discover goodies like:
“…Businesses will find new ways to encourage online connections.
Kevin Alansky, Chief Marketing Officer at Higher Logic, says: “The virtual and digital-first world will continue in 2021 and possibly beyond. Many organizations have shifted their annual event and tradeshow to a virtual one.
Many organizations have not succeeded, however, because they tried to replicate the experience on an outdated model. This has led to a flood in the number of virtual events and many people facing ‘Zoom fatigue.'”
“Organizations are now wondering how to fight this overcrowded market and stand out against the rest. The answer is online communities — how do you engage before, during, and after your event? We need to find ways to better engage our audiences and build meaningful connections between our organizations and our customers. We are seeing the demand for engagement already this year and this will continue to be a big trend through 2021…”
and
“… Content marketing will start with conversations.
“The content marketing playbook we’ve been using is at least two decades old. Marketers are still focusing on keyword-heavy blog posts as the main tactic to captivate their audience. But it’s a strategy made for Google, not for people.”
“Today, your audience wants to have an authentic experience with your brand and the best way to do that is by leading with conversations.”
“As marketers aim to create a more human-centric experience, we will see more content pulled from actual conversations with people in the industry who can provide that genuine interaction today’s consumers are looking for,” Lindsay Tjepkema, CEO of Casted, told me….”
and more!
Mastering trends is a topic that could make for a grand challenge, cheatsheet, tutorial and more. You could structure it like so:
Step 1.) Uncover Trend Sites
Need help with that? Consider:
sujanpatel.com/content-marketing/trending-content/
www.oberlo.com/blog/google-trends
Next, move to:
Step 2.) Proactively Prepare for Future Marketing
www.smartinsights.com/digital-marketing-strategy/digital-marketing-trends-innovation/
www.thedrum.com/opinion/2021/01/20/how-marketers-can-embrace-the-new-normal-preparing-2021-beyond
www.clearvoice.com/blog/content-marketing-trends-examples/
Need resources for that? Consider:
Finally, move to:
Step 3.) Plan Your Marketing Promos Accordingly!
Need resources for that? Consider:
www.hallaminternet.com/google-trends-introduction-business/
www.shopify.com/blog/trending-products
Good stuff!
Your takeaway?
With just a little bit of digging, you can find out what has a great chance to trend in the future and then capitalize on that knowledge…
Why not take advantage of that today?
Enjoy!
Get Started Here
You’ll love what you learn… Promise!