Ever wake up one morning and realize that even if the economy might be a weeee bit locked down…
You still kinda sorta have to bring in business?
If so, you’re competing against bunches of other family owned businesses, each who put #1, well, #1. But perhaps, you’re also pooling together with complementary businesses (each which agree to let customers know about what the other business niche is doing).
No matter what arena you’re in, the following article is something you’ll definitely find enjoyable (and be sure to return once you’re back for other resources):
Topics include:
Google Marketing has shared Five Principles that guided their digital campaign in the wake of COVID-19:
PRINCIPLE 1: Context is always the key.
PRINCIPLE 2: Constant reassessment.
PRINCIPLE 3: Consider creative considerations.
PRINCIPLE 4: Change priorities amidst uncertainties.
PRINCIPLE 5: Contribute and help at every opportunity.
Not to mention, recommendations on how people can utilize them at the same time.
Speaking of which, such an idea (surviving/thriving during this time) would make for a great cheatsheet/blueprint/tutorial and the like! You could structure it like so:
Step 1.) Give yourself some time to mourn what was lost and the challenges you will face in the future. HIGHLY recommended – you have pain and angst inside of you – *get it out*.
Step 2.) Research how your competitors have dealt with it.
Step 3.) Adapt and pivot!
Resources for the above include:
www.practiceofthepractice.com/how-to-handle-grief-and-loss-from-social-distancing-during-covid-19/
www.businessinsider.com/sheryl-sandberg-on-grief-resilience-coronavirus-how-to-persevere
www.impactbnd.com/blog/not-all-is-lost-some-businesses-are-thriving-during-covid-19
www.uschamber.com/co/start/strategy/minimizing-business-losses-during-coronavirus
www.maddyness.com/uk/2020/03/31/19-businesses-pivoting-in-response-to-covid-19/
Your takeaway?
No matter what… the future *is* moving.
Make sure you pivot in response to keep *your* future grand.
Enjoy!
Get Started Here
You’ll love what you learn… Promise!