Ever wake up from a dream in which all the emails you send to your fanbase actually end up in said fanbase’s inbox….
… and NOT the SPAM folder?
Well then!
www.sendx.io/blog/emails-going-to-spam/
lists not 1, not 2 but 72(!) reasons why, including:
A). Your Email Looks (design, copy, header) Like a SPAM Email
General
1). Keywords in your email body
2). Keywords in your email subject line
3). Image / Text ratio
4). Alt Text not present in images
5). Similar email being marked as SPAM by email users
6). Links inside the email
7). Using URL shortener in email
. Not having Unsubscribe link in the email footer
9). Not having a Physical Address in the email footer
10). Not having an Unsubscribe Link in the header
and 72 more!
That… is an awful lot of thingees to keep track of.
Other reasons why your emails are sent to spam can be found at:
www.automational.com/spam-trigger-words-to-avoid/
help.activecampaign.com/hc/en-us/articles/360000150570-How-to-reduce-a-high-spam-complaint-rate
Your takeaway?
The more times your email ends up OUT of spam and IN the inbox…
… the better the chances are that your bottom line will increase.
Take advantage of that.
Enjoy!
