🌠AFTER this pandemic fades… what then?

Ever wake up one morning and realize that even if things look grim today…

Eventually the world should return to normal?

But when you think about normal….

What does that *mean*?

How many small businesses will be able to reopen, given the vast majority didn’t have much (if any) income coming in?

Well! The following post will be definitely of interest to you… (and be sure to return here once you’re finished for more great resources):

businessesgrow.com/2020/04/27/after-the-crisis/

There you’ll receive not 1, not 2 but 4(!) useful ways to think about the future, including:

“Changes in customer needs and habits

Is your customer base still going to be there on the other side? Here are some of the questions you need to debate:

How will spending patterns change?

Will there be pent-up demand?

Will customers be buying through the same channels?

Will new crisis habits stick or will things go back to normal?

Has a new competitor emerged (or an old one crash) during the crisis?

Example: I’ve been working with a client that serves major museums, parks, and theaters. Here’s the good news — their customers will be there on the other side. But the bad news is that their funding from ticket receipts, donors, and tax revenues will evaporate. So she will have customers, but the customers will have no money. I’m encouraging her to involve lenders to look at creative new funding options.

Another example. My wife and I have discovered that we enjoy cooking home-delivered meal kits through Hello Fresh. We’ve learned cost-effective new recipes and enjoy a variety of healthy dishes that have replaced eating out. We’ll continue this tradition after the crisis. We’re eating through an entirely different channel we never considered before….”

Nifty!

The topic of returning to work could be the focus of a great blog post/tutorial/cheatsheet/etc. You could structure it like so:

Step 1.) Consider what’s currently happening

Step 2.) Figure out what your financial state will be in 3-4 months

Step 3.) Reinvent yourself/your business as you can

Resources for the above include:

www.theorganicprepper.com/after-covid-new-economy/

www.weforum.org/agenda/2020/03/covid19-economy-china-health-coronavirus-economics-global/

www.popwebdesign.net/popart_blog/en/2020/03/how-covid-19-will-affect-digital-marketing-and-the-economy/

thecreativeindependent.com/guides/a-guide-for-financial-survival-during-the-covid-crisis/

www.consumerfinance.gov/about-us/blog/protect-yourself-financially-from-impact-of-coronavirus/

hbr.org/2020/04/a-way-forward-for-small-businesses