🌠Boldly automating every aspect of your eMail Marketing?

Ever wake up one morning and think to yourself:

“Jeepers self, if only I could ensure all the right emails go out at all the right time to all the right people!”

If so, you’ll enjoy the article I found (and make sure to return to this page once you’ve finished reading to benefit from more goodies):

marketinginsidergroup.com/content-marketing/how-to-automate-every-facet-of-your-email-marketing-campaign/

There, you’ll discover ideas like:

“…Determine Your Customers’ Actual Journey

In order to create a truly personalized and optimized email campaign, you need to have a clear understanding of the buyer’s journey and the way that content helps your customers go from one phase to the next.

Thankfully, automation can be quite helpful here considering that today’s customer journey is far more complicated and twisty than ever before. Gone are the days when a customer would see an ad, contact a salesperson, and make a final decision. Modern B2B buyers are interacting with an average of three to five pieces of content before they even reach out to a salesperson for more information….”

and

“…Set Up a Trigger-Based Model

A well-timed email can make all the difference with a customer who is on the fence or who has shown a certain intent, so in order to reach out to your audience at the perfect time or when they take a particular action, you will need to set up strategic, time-based or behavior-based models. There are several types of triggered emails that can be effective for various reasons:

Welcome and onboarding emails

Abandoned cart emails

Referral incentive emails

Personal milestone emails

Follow-up and re-engagement emails…”

and more!

Automating your email marketing is something that would make for a grand challenge as well. You could structure it like so:

Step 1.) Choose the autoresponder best for you

Step 2.) Learn all about eMail marketing

Step 3.) Learn all about eMail automation and make it happen

Resources for the above include:

www.quicksprout.com/best-email-auto-responder/