Ever wake up one morning and think to yourself:
“Jeepers self, if only I could keep growing my traffic from Evergreen content!!”
If so you’re definitely not alone – gaining quality traffic without paying for it is Very Very Good!
That’s why you’ll love the following (and be sure to return back once you’re done so you can benefit from the additional resources I uncovered for you):
www.wordstream.com/blog/ws/2021/03/03/get-more-traffic-from-evergreen-content
There, you’ll discover goodies like:
“Revisit your keywords
Keyword targeting is the practice of catering a piece of content around a particular word or phrase—namely, one that your ideal customers are looking up when in search of your products or services. This allows your business to get in front of them when they have intent to learn, engage, or buy.
If your content contains solid information but isn’t targeted at a particular word or phrase, do your keyword research and identify a keyword you can target. There are plenty of keyword research tools to help you identify popular and relevant terms. Once you’ve identified a keyword to target, include it in the title, subheadings, and image tags of the post to signal to Google what you’re trying to rank for. If you’re already targeting a keyword, there are still adjustments you can make when refreshing your content. …”
and
“…Add images
First and foremost, if your content does not contain images, add them! This is one of the best things you can do to revive old content. Aside from having images, you may want to try adding in a video or infographic to encapsulate the post as a whole or even one part of it. You can then update your title with (+Infographic) or (With Explainer Video) to make the content stand out. If you already have images in your content, you’re not off the hook because you need to:
Check for breaks
Your next step is to check to make sure your existing images are optimized. Are they displaying properly and correctly sized? Content management systems upgrade to new versions and sometimes images get lost in the shuffle. Large images can slow down page load speed and hurt your ranking. And also because there’s no better way to tarnish a solid piece of content with broken image icons that display only the alt text…”
and more!
Mastering refreshing evergreen content is a topic that could make for a grand challenge, cheatsheet, tutorial and more. You could structure it like so:
Step 1.) Look for Tutorials on Refreshing Evergreen Content
Need help with that? Consider:
www.bkacontent.com/the-everlasting-importance-of-evergreen-content-and-creative-content-writing/
ahrefs.com/blog/evergreen-content/
www.agorapulse.com/blog/6-ways-revive-evergreen-content/
Next, move to:
Step 2.) Discover How To Shorten The Time Required
Need resources for that? Consider:
coschedule.com/blog/content-refreshing-republishing-template/
Finally, move to:
Step 3.) Make Sure To Share Your Evergreen Content Updates
Need resources for that? Consider:
www.wpbeginner.com/beginners-guide/how-to-automatically-post-to-facebook-from-wordpress/
www.searchenginejournal.com/content-marketing/places-to-share/
Good stuff!
Your takeaway?
Refreshing your evergreen content can help you increase organic traffic…
Why not take advantage of that today?
Enjoy!
