Ever wake up one morning and think to yourself:
“Jeepers self, if only I could plan faaar ahead in the future, and understand how to market to Generation Alpha years from now!
If so you’re definitely not alone – Gen Alpha are the kids born between 2010 and 2024, and yep… they’re going to be your customers in the next 7 years or so (or their parents are customers now!).
That’s why you’ll love the following (and be sure to return back once you’re done so you can benefit from the additional resources I uncovered for you):
upandup.agency/generation-alpha-who-are-they/
There, you’ll discover goodies like:
“Generation Alpha will…
Outnumber the Baby Boomers
Shape the social media landscape
Experience increased screen time
Have shorter attention spans
Become the most globally connected generation due to their technology usage
Stay in education longer and delay their progress for things like careers and marriage
Struggle with social formation due to screen saturation
Focus their education on learning specific skills
Experience marketing through influencers and personalized advertising
Have the most formal education, yet have less proficiency in earning practical skills, assessing risk, setting and achieving goals, and developing hands-on competencies….”
and more!
Mastering generational marketing is a topic that could make for a grand challenge, cheatsheet, tutorial and more. You could structure it like so:
Step 1.) Understand the Differences Between Generation Z and Generation Alpha
Need help with that? Consider:
www.tinypulse.com/blog/sk-need-to-know-about-generation-z-generation-alpha
mccrindle.com.au/insights/blogarchive/gen-z-and-gen-alpha-infographic-update/
provokeinsights.com/the-difference-between-generation-alpha-and-millennials/
Next, move to:
Step 2.) Discover Their Parents Buying Habits For Them
Need resources for that? Consider:
www.theshelf.com/the-blog/millennial-parents-alpha-kids
www.wundermanthompsoncommerce.com/en/what-we-think/blogs/gen-alpha-how-children-shop-differently/
www.vistasuite.com/blog/meet-generation-alpha-your-future-customers
Finally, move to:
Step 3.) Always Have Kid Safety at the Forefront of your Marketing
Need resources for that? Consider:
usa.kaspersky.com/resource-center/preemptive-safety/kids-online-safety
internetsafety101.org/parentsguidetosocialmedia
www.vpnmentor.com/blog/the-ultimate-parent-guide-for-child-internet/
Good stuff!
Your takeaway?
Gen Alpha is coming you way….
Why not take advantage of that today?
Enjoy!
Get Started Here
You’ll love what you learn… Promise!