Ever wake up one morning and, after walking face-first into the door because you figured you could stroll along your hallway without turning on the lights, you sat at your computer, fired it up and immediately was bombarded by 34 push notifications?
Ever then say to yourself, Jeepers self… just… why? why WHY do people do this?
Well, as it turns out, it CAN be profitable…
But you have to be highly skilled for that.
vwo.com/blog/best-push-notifications-tactics/
has a rather nifty article about push notifications that focuses on not 1, not 2 but 5 categories:
Urgency
Value
Pleeeeeeeeeeeeeeease visit my site (okay I made that last one up)
and more!
Here’s one rather fascinating comment:
“Scientists have discovered that when a person looks at an emoji, some parts of their brains get activated and prompt a feel-good factor as compared to when they look at a real human face.”
Like, what was the sample size of that study? 3 people? All who live by emojis?
But I digress.
The art of push notifications is something that could also be discussed in a one page cheatsheet like so:
Step 1.) Decide what action you desired pushed people to do
Step 2.) Master emojis
Step 3.) Look for the best push notification resources!
Helpful goodies regarding the above include:
www.crazyegg.com/blog/get-action-on-website/
11web.com/get-website-visitor-actually-take-action/
influencermarketinghub.com/most-popular-emojis-free-real-time-emoji-tracker/
www.businessofapps.com/guide/push-notifications/
Your takeaway?
You are not your audience… there might actually be reasons why push notifications can be a Good Thing. Why not check that out today?
Enjoy!
