🌠Ensuring your evergreen newsletter wins the Oscars?

Ever wish your evergreen morning newsletter would be so splendorous it would cause Hollywood to fall to its collectives knees and beg you to design their next Avengers movie?

Well, I cannot promise you that, however, this article:

www.business2community.com/content-marketing/the-top-5-things-to-add-to-your-evergreen-newsletter-02219846

has some excellent tips!

Recommendations include:

Strong and Captivating Visuals (images! videos!)

Varied Types of Content (tutorials! discussions of hips falling off!)

Your Best Content (rants! accolades! coffee!)

and several others.

Now, if you’re thinking “newsletter” as in “traditional email thingee you send every now and then…”

I can say most definitely you are thinking ‘waaaaay too small.

After all, once you set up all those stunning visuals and audio goodies and tremendous tutorials and suave sounds and all that jazz in your autoresponder….

… well, after that newsletter is sent out… all that content kinda sorta goes to waste.

And that is sad.

It should cause you to weep tears of lost visitors at the very least!

However, we can rebuilt it!

We have the technology!

And it’s a very simple solution indeed….

Instead of writing your newsletters on your autoresponder, write them on your blog and then provide the *link* to them!

That way, Google gets to index your blog as well, AND you get constantly uupdating content on your site.

Here’s an example:

www.barbaraling.com/insights/your-fri-perkup-bedrest-day-3-days-until-amazon-prime-complete-im-mastery-tutorial-100-commissions-more/44465

And here’s the email that I send to my newsletter recipients:

www.dailywsos.com/tools/%E2%98%95your-fri-perkup-rant-new-paul-myers-goodie-sponge-bob-voices-guy-complete-im-mastery-tutorial-100/

So you’ll see:

A brief recap (unfortunately the morning header image didn’t come thru)

The direct link to read it all

Some teaser info

And of course, our morning MooseNCoffee

Now, that’s kinda sorta my trademarks:

Mooses (aka snowdogs)

and coffee (aka the Beverage of the Gods)

So as you can see, there is ZERO way I can be mistaken for any other marketer on the fact of the planet…

Because I do *ME*.

I do NOT do Dennis Becker.

I do NOT do Ben Adkins.

I do NOT do Connie Ragen Green.

I do NOT do Frank Kern.

I do… *ME*.

Because NOBODY but NOBODY can do ME like I can do ME.

And the same goes for you!!

NEVER ever ever try to copy those marketers you admire.

Add in techniques they do, perhaps, but always make sure to slant those techniques to your interests.

So, instead of Mooses and Coffee, you could do:

Falcons and Tea

Poodles and Diet Coke

Cats and Boxes

Venus Fly Traps and Aliens

Trumpets and LGBT

etc.etc.etc.

Anything that makes people think of YOU and only YOU…

It’s a Good Thing indeed!

Heck, it could also make for a superb cheatsheet as well like so:

Step 1.) Decide what you want to monetize (your own products? Affiliate links? CPA links?)

Step 2.) Decide your own unique USP (Unique Selling Point) about *you* – why should people follow YOU and not someone else? (HINT – people can follow more than one person!)

Step 3.) Design your newsletter, put it on your blog, and then send a direct link to it.

Resources to help with the above include:

neilpatel.com/blog/8-powerful-ways-to-monetize-a-blog-that-generates-under-1000-visitors-per-day/

www.shopify.com/blog/unique-selling-proposition

www.persuasion-nation.com/blog/7-foolproof-ways-to-find-your-blogging-voice

blog.aweber.com/email-marketing/newsletter-examples-how-to-craft-irresistible-newsletter-content.htm

Your takeaway?

Make your newsletter *shine!*

Include humor, embed videos that just plain make people feel GOOD about what you write, monetize it 93487693487 times (I know lots of people might disagree with me here, but personally I like money so there), and then make it worthwhile for people to receive it in their inboxes.

Your bottom line will be happy indeed.

Enjoy!