🌠Forget the Age of Aquarius – What About the Age of Trustwort

Ever wake up one morning and think to yourself:

“Jeepers self, if only I could improve my SEO online and show up in relative searches more and more!!”

If so you’re definitely not alone – this ain’t your mother’s SEO, no siree, this is New Modern and Improved SEO… which factors in “trustworthiness” when determining a site’s SERPs ranking.

That’s why you’ll love the following (and be sure to return back once you’re done so you can benefit from the additional resources I uncovered for you):

yoast.com/e-a-t-what-is-trustworthiness/

There, you’ll discover goodies like:

“…Trustworthiness isn’t a ranking factor — at least not a direct one. However, if users feel uneasy when they reach your page, there’s a high chance they’ll click the ‘back’ button and bounce right back to Google. Now, Google keeps pretty schtum about how they measure user satisfaction — but making sure users get what they need is basically their #1 priority. So if users leave your site right away, and continue to search on Google… Google is going to notice, and it doesn’t really matter what they call the ranking factor associated with that. We’re confident it exists Wink

The same is true with all the E-A-T factors: strictly speaking, they’re not ranking signals — but if Google’s algorithm works correctly then high E-A-T pages should end up highest in the search results too. (If they don’t, then it’s a problem, and that’s the whole reason why Google uses E-A-T to review its own results)…….”

and

“…. If you’re talking about topics that matter to people, take care about what you’re saying. If you tell users they can jump on a flight to the US without arranging a Visa first, you’re not just misleading people, you’re encouraging them to do something that could seriously backfire. Or if you tell people that smoking doesn’t cause cancer, well, you might end up killing someone. Just with words! So whenever you write content online, remember: words really do matter. And they really can cause harm.

If you have an online shop, there are lots of risks users might face when making a purchase: the accuracy of product descriptions, background information about your company, customer reviews and whether or not your transactions are secure…..”

and more!

Getting a handle on buliding one’s Know/Like/Trust factor is a topic that could make for a grand challenge, cheatsheet, tutorial and more. You could structure it like so:

Step 1.) Look Up General KLT Tutorials

Need help with that? Consider:

contentmarketinginstitute.com/2017/10/know-like-trust-content/

jessicathiefels.com/blog/know-like-trust/

stitchcraftmarketing.com/personalized-marketing-know-like-trust-funnel/

customercontactadvisor.blr.com/marketing/implement-know-like-trust-factor-social-media/

bloggingbistro.com/why-the-know-like-trust-factor-works-so-well-and-how-to-nurture-it-in-your-business/

Next, move to:

Step 2.) Look for Visual Trustworthiness Ideas

Need resources for that? Check out:

www.youtube.com/watch?v=_7RNIsFYXb4

www.youtube.com/watch?v=pAWcYSBQHNc