🌠How to Totally Freak Out ‘Bout SEO Because Hey, Why Not?

Ever wake up one morning and think to yourself:

“Jeepers self, I don’t have enough stress in my life… what else can I focus on to the point of despair and anguish?”

Well if so, not to fear! Because string these 3 letters together:

S

E

O

and what do you have?

A whole ‘nother thingee you can angst about!

But not to fear part 2 – there is this following resource to the rescue (and be sure to return here once you read it for some more great resources):

www.portent.com/blog/seo/how-to-optimize-for-googles-position-zero.htm

Not to be confused with Coke 0 (oh no oh no), this delightful article talks about “Position Zero”, that cute little adorable space on the Google search engine:

“The search results that come after ads and before the classic ten blue links are what we’re calling “position zero.” Google’s aim with these results is to provide an answer to the user’s query directly in the SERP, without them needing to click on anything.

Since users don’t need to click on a result to get an answer, position zero results are also pretty important to Google Assistant, their replacement for Google Voice Search.”

Wow I miss my beloved breaking of the Google code back in 2004, but I digress.

Anywhos!

That space is now taken over by:

“Featured snippets, Knowledge Graph cards, and answer boxes.”

And as the crisis will only become worse in the future.

Such a topic would make for a great blueprint or blog post as well! It could be structured like so:

Step 1.) Ensure you have featured snippets capacity available

Step 2.) Ensure you have Knowledge Graph cards capacity

Step 3.) Ensure you have answer box capacity available too!

Resources for the above include:

www.searchenginejournal.com/google-featured-snippets-guidance/344972/

love2dev.com/blog/featured-snippets/

seopressor.com/blog/how-to-get-your-business-on-google-knowledge-graph-for-free/

www.neilsonmarketing.com/how-to-utilize-the-google-knowledge-graph-for-your-brand-or-business/

m16marketing.com/digital-marketing-blog/how-to-rank-your-website-in-position-zero-on-google/

go2designlab.com/article/7-tips-to-win-google-answer-box

Your takeaway?

“Ranking” in Google will only become harder and harder as the days/months/years go by, so why not focus instead on building your brand so people come to you?

Enjoy!