Ever wake up one morning and think to yourself:
“Jeepers self, the most difficult issues I have today focus on my landing pages! How oh how can I increase their efficiency?”
Well then! If that’s the case, congratulations, because given what *else* could be going on in your life… your life is a bunches of perfectly formed roses indeed.
But I digress.
Landing page conversion is something that the more you can generate, the better for your business!
www.campaignmonitor.com/blog/email-marketing/2019/10/how-to-boost-your-landing-page-conversion-rate/
has a nifty article about that as well which gives you tips like:
Know your audience and speak their language.
Craft a compelling headline that draws on emotions.
and one of my favs:
Make your promise above the fold.
My partner has emphasized this to me a number of times and he is spot on!
Remember, not everyone sees your landing pages on desktops and monitors bigger than a postage stamp…
… quite often people will spy them on their mobile phone, where only the barest micron of space is viewed.
And if you’d like to create a coolio cheatsheet, you could consider breaking it down into:
Step 1.) Zero in on the emotions you want to trigger
Step 2.) Zero in on copy and an image that conveys step 1
Step 3.) Less is more – get the Call To Action *done*!
Resources for the above include:
www.wordstream.com/blog/ws/2017/06/01/high-converting-landing-page-images
klientboost.com/cro/landing-page-psychology/
sumo.com/stories/psychological-copy-triggers
www.simplilearn.com/copywriting-tips-for-landing-page-conversion-article
www.crazyegg.com/blog/30-landing-page-examples-to-steal-from/
Your takeaway?
More conversions for landing pages ==> better than less!
Take advantage of that.
Enjoy!
Get Started Here
You’ll love what you learn… Promise!