🌠Making sure your Holiday Profits are bigger than ever?

Ever wake up one morning and think to yourself:

“Jeepers self, if only I could ensure my 2020 Holiday Profits are bigger and better than everrrrrrr!”

If so, you’re definitely not alone… the end of 2020 can’t come fast enough, and given the pandemic… there’s a good chance people will want to celebrate its conclusion.

That’s why you’ll adore the following resources (and be sure to return once you’ve finished to benefit from the other goodies I found for you):

www.digitalmarketer.com/blog/craft-story-holiday-marketing-strategy/

There, you’ll uncover ideas like:

“…On August 25th, nearly a month before the official first day of the new season, Starbucks declared it fall.

It didn’t matter that it was still reaching record high temperatures; it didn’t matter that leaves wouldn’t start falling for weeks or even months; it didn’t matter that the corn mazes were still only knee high.

All that mattered was that Starbucks fans wanted it to be fall. They desperately wanted an escape from the hellish summer than most of us have been experiencing.

Starbucks releasing their fall menu
So Starbucks crafted the perfect autumnal alternate universe, where you could wear a scarf and look at the leaves and drink a PSL without sweating through your facemask.

And if you think that campaign was met with a raised eyebrow and a glance at the calendar, then you clearly underestimate the power of telling your customers the story they want to hear.

See, good marketing sells the transformation, rather than the product itself. You frame it as the solution to a problem. Before, things were bad. But now that you have this or have done that, your after state is wayyy better. …”

and

“…If we look to Starbucks as an example, they knew just how much their customers wanted it to be Fall. They understood the frustration with the hot weather or the fear of the current social chaos.

So they created a story about falling into the new season (the pun was just a happy coincidence), and targeted their marketing efforts into creating a relaxing, enjoyable fall experience…”

Good stuff!

The idea of Holiday Marketing can make for a fantastic challenge, cheatsheet, tutorial and more! You could break it down like so:

Step 1.) Discover the current holiday tutorials for 2020

Other helpful resources include:

manychat.com/blog/complete-holiday-marketing-guide/

www.fundera.com/blog/holiday-marketing

www.searchenginejournal.com/holiday-marketing/holiday-content-strategy/

Step 2.) Think how you can entertain your current customers so they’ll think of you come the holidays

Other helpful resources include:

articles.bplans.com/6-ways-any-business-can-engage-customers-and-increase-sales-during-the-holidays/

woocommerce.com/posts/holiday-marketing-ideas/

www.bigcommerce.com/blog/holiday-marketing-campaigns/