Have you ever heard of targeting buyers keywords?
aka
What is the best autoresponder tool around?
What type of cooking equipment is good for a small apartment?
etc.etc.
Now, those are grand keyphrases to target…
But did you notice they focus on only 1 part of the SEO search journey?
There’s:
Problem awareness
Solution awareness
Product awareness
Wouldn’t it be nifty if your site would show up for ALL those particular journeys?
Well then!
www.searchenginejournal.com/story-types-brands-marketers/297929/
has a great description of all of the above, and how you can create storylines to intrigue the reader long enough to make the final purchase *thru* your affiliate links.
Very intriguing it is indeed!
They offer a fuller example:
“For example, say someone is looking to remodel their home.
They may first search for “home remodel ideas” or “kitchen remodel examples” to get get some ideas. Google will present them with informative content, assuming they are at the beginning of their search journey.
As a brand or marketer, you can create blog content that addresses “Top 65 Home Remodel Ideas” or “12 Kitchen Remodel Examples Under $5k” to draw in users at this stage.
Then, assume the searcher takes a break and a week later comes back searching for similar terms.
Only this time, Google knows that what they really want are ways to achieve the ideas and examples they saw during their last search. Now, they want to weigh their options.
Google will present them with things like “DIY kitchen remodel or hire a contractor” or even construction contractors in their area.
This is where you may want to target industry-related terms and create content like “Should You Hire a Contractor for Your Kitchen Remodel?” or a service page for “kitchen remodel services in (location)”.
Finally, once they have weighed their options and have visited a few commercial websites, Google can determine that they are about ready to buy.”
Have you ever considered this in YOUR site design?
Need other resources to help you attract customers via storytelling?
Check out:
www.gonarrative.com/blog/2019/3/5/map-it-out-understanding-your-buyer-personas-journey
Your takeaway?
Dont just focus on buyers keywords…
Include ALL the keywords from each state of your visitors buyers journey.
It can definitely help your bottom line.
Enjoy!
Get Started Here
You’ll love what you learn… Promise!