🌠Smartly Marketing to the Gen Alpha Audience?

Ever wake up one morning and think to yourself:

“Jeepers self, if only I could plan faaar ahead in the future, and understand how to marketing to Generation Alpha!”

If so you’re definitely not alone – Gen Alpha are the kids born between 2010 and 2024, and yep… they’re going to be your customers in the next 7 years or so (or their parents are customers now!).

That’s why you’ll love the following (and be sure to return back once you’re done so you can benefit from the additional resources I uncovered for you):

neilpatel.com/blog/generation-alpha/

There, you’ll discover goodies like:

“Although some Gen Alpha babies haven’t been born yet, there are a few things we can predict about them.

For starters, Generation Alpha will be the most technologically advanced generation to date, growing up with mobile devices, AI, social media, advanced healthcare, and robotics as parts of their everyday lives.

They will be digitally literate and adept multi-taskers as a result.

Gen Alpha also stands to be the most materially endowed generation of all time. This means they could end up being able to spend more on nonessentials than previous generations….”

and

“…As Generation Alpha evolves, so will their familiar technology.

We’ve already seen the effects of exponential technological growth on current generations, and these effects will continue to grow.

It’s expected that AI and robotics will be completely integrated into modern life by 2025. We can also expect machine learning, natural language processing, and smart devices to change, improve, and further connect us in the coming years.

Gen Alpha may find themselves interacting with robots just as frequently as with humans.

For marketers, this means speaking to an astute audience that may know the ideal product better than we do….”

and more!

Mastering generational marketing is a topic that could make for a grand challenge, cheatsheet, tutorial and more. You could structure it like so:

Step 1.) Understand the Differences Between Generation X and Generation Alpha (or Gen Z)

Need help with that? Consider:

www.salesforce.com/blog/how-millennials-and-gen-z-are-different/

www.arabianbusiness.com/comment/458126-lost-in-communication-how-to-connect-different-generations

nementio.com/en/blog-inbound-marketing/marketing-strategies-for-millennials-and-gen-z/

Next, move to:

Step 2.) Discover Their Parents Buying Habits For Them

Need resources for that? Consider: