🌠Some of the very bestest of PR tools… at your fingertips?

Ever wish you had a glorious suite of PR tools to help you build the buzz about your brand?

Well then!

brand24.com/blog/best-pr-tools/

has a nifty roundup of several of these goodies, ,including:

Media monitoring

Outreach

Mind-mapping

and more (17+ in total!).

Personally, one of my favorites is Google Alerts over at google.com/alerts – not only does it allow you to be instantly notified whenever your keyword (brand name, product name, etc.) shows up online…

… it also provides you with the ability to send those alerts via RSS (which means you can add it to your own feedly account!).

Good PR is ‘way more useful to you than bad PR… however, if you see that you’re getting smooshed online, at least you’ll then have an opportunity to defend yourself, apologize if necessary and then go that extra step to making all things better.

Good PR online would also make for an excellent cheatsheet! You could structure it like so:

Step 1.) Determine which of the following tools you want to use

Step 2.) Configure said tool to deliver what you want (notifications, mind maps, etc.)

Step 3.) Turn it on and monitor it!

Resources to help with the above include:

influencermarketinghub.com/10-leading-online-reputation-management-tools-for-2019/

ahrefs.com/blog/how-to-set-up-google-alerts/

brandyourself.com/online-reputation-repair-what-to-expect

thriveagency.com/news/5-steps-to-repair-your-online-reputation/

Your takeaway?

Monitoring the Internet regarding discussions about your business…..

Well, it just makes *sense*.