Ever hear of Bitcoin?
I know I know, that’s generally like saying, ever hear of Burger King these days….
But there IS one key issue you should be aware of, marketing-wise.
And what’s that?
Well, it’s what Bitcoin *rides* on top of, kinda sorta maybe a little bit.
It’s called the “blockchain” and in technospeak its:
“A blockchain, originally block chain, is a growing list of records, called blocks, that are linked using cryptography. Each block contains a cryptographic hash of the previous block, a timestamp, and transaction data. By design, a blockchain is resistant to modification of the data.” (Thankyou Wiki over at en.wikipedia.org/wiki/Blockchain !)
Anywhos.
Blockchains can be used for other purposes besides money, did you know that?
It can be used in marketing and advertising too!
www.clickz.com/companies-using-blockchain-in-advertising/254408/
has a nifty discussion about that which focuses upon goodies that focus upon:
“Removing the $42 billion of yearly ad fraud
Providing transparency into the media supply chain to increase efficiency by removing middlemen
Reconciling billing and third-party ad verification to save hours of time
Protecting consumer’s privacy
Rewarding consumers or publishers for the value they provide”
It’s a fascinating collection of ideas and stellar insights – highly worthwhile in reading.
And while indeed you could create a one page cheatsheet about the blockchain, you’d probably get ‘way more interest (and money!) about a one page cheatsheet about Bitcoins or Cryptocurrency like so:
Step 1.) Stay abreast of crypto currency in the news
Step 2.) Learn what is required to invest in cryptocurrrency
Step 3.) Keep track of Crypto Authorities online.
Resources to assist you with that include:
news.google.com/search?q=cryptocurrency
blockgeeks.com/guides/how-to-invest-in-cryptocurrencies/
detailed.com/cryptocurrency-blogs/
Your takeaway?
Blockchain advertising and marketing really IS a thing, but I think it has to hit more mainstream before more marketers open their eyes to how it can be useful for them. Still, though, being the first….
… is a very Good Thing indeed.
Enjoy!
Get Started Here
You’ll love what you learn… Promise!