Ever wake up one morning and realize that your entire self-worth was based upon the number of Instagram likes your posts received?
It’s actually not such a far fetch concept either – one only has to check out:
www.foxnews.com/lifestyle/model-quitting-social-real-body
www.businessinsider.com/i-quit-instagram-for-a-week-2019-4
Heck, even
www.insider.com/celebrities-who-quit-social-media-twitter-2018-8
can show some of the rather insidious effects of attaching one’s self-image to social media platforms that are replete with tweebleheads who only want to insult others to make their own personal drama less hurtful.
Well, this just showed up:
www.business2community.com/instagram/your-instagram-like-count-might-be-removed-now-what-02234746
along with this insight:
“…Kaitlyn Tiffany says that there are concerns for the income of influencers on Instagram. For instance, Elle pointed out that brands care much more about hiring influencers with high engagement rates on their posts than they do about follower count. Marketing blogger Charles Tumotto Jackson argued that influencers should simply rely more on Instagram Stories with its swipe-up feature. This change does make it harder to become a new influencer, as the swipe-up feature is only available to accounts with over 10,000 followers. So, if you are a micro-influencer, you might have a problem.
Brian Fanzo says it is all about trust: “Instagram is forcing people to decide who they trust and what content they truly care about. If you are shown which of your friends like a piece of content as opposed to how many people like it, you have to make a choice as to how much that content (or that person) resonates with you.” As a result, Fanzo does not see a problem for micro-influencers as they have loyal and trustworthy followers. Signs of trust and connection can be found in story replies, sales, anonymous Q&As, and polls….”
So for whatever reason, such a thingee might be coming down the road.
And what will the effect be?
A very good question indeed!
But think about it as well….
“Likes” can translate into “dollars” for companies who are willing to pay via this metric.
In the future, perhaps companies can provide “royalties” if customers come from particular influencers.
But in any case…
… turning on a dime is a very wise action indeed!
You could even create a cheatsheet about this like so:
Step 1.) Learn all about Instagram hashtags
Step 2.) Take advantage of the best instagram apps out there to create the kind of content that is shared
Step 3.) Remember – it’s a business and not a hobby (if you want to profit from it!)
Resources for the above include:
buffer.com/resources/best-instagram-apps-for-marketers
blog.hootsuite.com/how-to-make-money-on-instagram/
Your takeaway?
If your likes start to disappear…. fear not.
Turn on a dime instead and build up an audience that chooses to follow you because of what you provide… and not what their friends say to do instead.
Enjoy!
Get Started Here
You’ll love what you learn… Promise!