Ever wake one morning and think to yourself:
“Jeepers self, I wonder how Covid19 is changing search trends online?”
There’s a good reason for this concern, after all…
… changes to search volume means changes to ad impressions which means it can definitely have quite the impact on your PPC campaigns.
The following articles discusses this in detail (and be sure to return back when done, as I’ve found more excellent resources for you):
www.business2community.com/seo/how-covid-19-is-shaping-google-search-trends-patterns-data-02298458
There, you’ll learn about how searches peak/change during the day AND night, and how you can best use these stats for your own business.
No doubt about it… Covid19 has changed the search landscape as we know it.
And the whole idea of trends search itself – it could be an excellent topic for a blog/tutorial and the like, like so:
Step 1.) Understand the Google Trends topic
Step 2.) Check out their Covid19 resource for current search topics
Step 3.) Use Google Trends to build up your own content
Resources for the above include:
www.businessinsider.com/how-to-use-google-trends
ahrefs.com/blog/how-to-use-google-trends-for-keyword-research/
trends.google.com/trends/story/US_cu_4Rjdh3ABAABMHM_en
databox.com/google-trends-for-marketers
ignitevisibility.com/google-trends/
Your takeaway?
The world is still going on… and it’s up to you to ensure your business can navigate this flow as easily as possible.
Step up to the plate and take charge of this today!
Enjoy.
