Ever wake up one morning and silently shriek to yourself:
“Jeepers self, how can one company grow to shipping 1 million smoothies in such a short amount of time???”
Yep, me neither.
However, such a dramatic tale proves it’s no fairytale… but something one person actually did!
buffer.com/resources/daily-harvest-growth
is a simply swimming account of how said person managed to achieve such a tasty goal. And it includes these 5 marketing lessons:
Lesson 1: Focus on target customers’ needs and create products to solve their problems
Lesson 2: Use Pinterest as a discovery engine to reach millions of potential customers each month
Lesson 3: Create a simple-to-navigate website and tell an engaging story to generate backlinks
Lesson 4: Use paid social to drive traffic to campaign-specific landing pages
Lesson 5: Build trust with new audiences through partnerships
The story behind all those steps – it’s most impressive indeed.
Good stuff!
The whole concept of becoming a breakaway success is something that appeals to any marketer who is not a fossilized clam. Heck, you could create a one page cheatsheet with these topics:
Step 1.) Zero in on what solution your product provides. If the answer is “nothing”, revamp your product
Step 2.) Engage your readers with compelling storytelling
Step 3.) Let your intended audience know you exist!
Resources for the above include:
medium.com/swlh/solving-the-right-problem-a-product-story-c4a6dae2dcca
blog.hubspot.com/marketing/storytelling
blog.hubspot.com/marketing/social-media-marketing-resources
Your takeaway?
Never think a goal is beyond your reach… until you give yourself permission to try and try gooder than everyone else.
Enjoy!
Get Started Here
You’ll love what you learn… Promise!