Ever wake up one morning and think to yourself:
“Jeepers self, does there exist any scrubbling bubbles for my online reputation??”
If so, you’re not alone! Your online reputation is something you should cherish closer than your own morning coffee, especially as it’s so easy for a determined diabolical person to focus on bringing you down.
But not to fear! Check out the following (and be sure to return after reading it for more tremendously useful goodies I have waiting for you):
www.searchenginewatch.com/2020/06/03/online-reputation-management-seven-steps-to-success/
Here, you’ll discover not 1, not 2 but 7(!) cool tips for online reputation management (as opposed to reputation manglement) like:
“How fast should you answer? Obviously, the quicker your response, the better, but it’s a good practice to establish the minimum response time required for your team members.
How transparent are you willing to be? This will help you determine if you want to go into all the nuances when responding to a customer or simply reassure them that you’re working on the issue. The recent trends prove that transparency is very much appreciated by customers.
What tone of voice should you use? This, of course, will depend on your brand. Should you be cordial or professional and straight-to-the-point? Can you make jokes?
Oftentimes a funny response to a complaint can go viral.
For example, Oatly is one of the brands that heavily uses negative reviews in its marketing putting an ironic spin on them. But would it fit your brand’s image? ”
This may sound obvious, but it is worth mentioning because sometimes we can lose sight of our overall mission.
Take some time to really evaluate your brand from the viewpoint of someone seeing it for the first time, whether that is your business or your personal brand. Are you proud of what comes to mind?”
The exciting art of reputation management is a great topic that could be used in a power blueprint or blog post. You could structure it like so:
Step 1.) Set up the necessary alerts so you’re aware when people are chatting about (or trying to smoosh) you.
Step 2.) Learn the brilliant art of responding to criticism
Step 3.) Handle issues so spectacularly that people will now recommend their friends to you!
Resources for the above include:
www.semrush.com/kb/840-how-to-monitor-your-online-reputation
brand24.com/blog/7-ways-to-build-a-positive-online-reputation/
www.jotform.com/blog/turn-haters-into-fans-and-fans-into-ambassadors/
www.carolroth.com/blog/95-tips-for-handling-criticism-online-or-off-in-business/
blog.hubspot.com/service/how-to-respond-yelp-reviews
www.yoursocialstrategy.com/must-knows-before-responding-to-negative-reviews-online/
Your takeaway?
Online reputation is one of the most critical aspects of your business these days…
Make sure to watch over it quite carefully indeed.
Enjoy!
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You’ll love what you learn… Promise!