Ever wish you had at your disposal the sumptuous data contained within one viral competition email?
How about 50,000?
Well!
www.growthmanifesto.com/capturing-emails-in-viral-competitions/
has a coolio discussion about that…. it demystifies how a huge chunk of new emails addresses were added to various lists…. and what caused people to offer their email address in the first place.
To wit:
“…It means that your success isn’t in the number of emails captured, but the amount of awareness, positive brand sentiment and ultimately revenue that those emails produce. This business kept that concept in mind from the outset and throughout, in two crucial ways.
Firstly, they allowed their prizing to serve not just as a qualifier, but as database segmentation. By offering a stay at one of 3 hotels, and allowing the entrants to pick which one they wanted, they organised their entrants into lists of areas where they lived or traveled frequently. This enabled them to serve separate, customized email follow ups to each group – sequences advising prospects of the best places to eat, sleep and play in the area.
Secondly, they didn’t leave their newly-acquired email list to gather dust – as soon as the winner was announced, those who didn’t win were supplied with unique offer codes, with a special one-time rate for a stay at the hotel they entered for. This offer resulted in bookings worth thousands of dollars, meaning that the competition almost entirely paid for itself within days of its completion. Now that’s instant gratification!…”
I really like the fact they offered unique coupon offer codes that are targeted to the hotel the individuals entered. Very good planning indeed.
The article is excellent. Highly recommended!
and of course, creating a 1 2 3 cheatsheet about how to design a social media contest is a great idea as well. You could break it down into:
Step 1.) Design what kind of data you want to gather
Step 2.) Create the contest and contest prize
Step 3.) Publicize the contest
Resources for the above include:
kimgarst.com/13-killer-facebook-contest-ideas/
rafflepress.com/create-an-online-contest/
blog.woobox.com/2019/01/8-unusual-promotional-giveaway-ideas-that-will-help-your-brand-place-first/
woorise.com/promote-contests-giveaways
Your takeaway?
Viral contests can be a great way to gather new email leads AND build up your business online…
Why not take advantage of that today?
Enjoy!
Get Started Here
You’ll love what you learn… Promise!