Ever wake up one morning and think to yourself:
“Jeepers self, if only I could increase my bottom-line profits by ensuring when folks visit my not-yet-ready site, somehow I can still compel something positive while waiting!”
If so, you’re not the only person around who thinks this – it just plain makes sense, you know?
And that’s why the following article will be useful for you (and be sure to return back when you’re done to benefit from the other goodies I discovered for you):
There, you’ll discover such goodness like:
“…That’s right, it’s not enough if your coming soon landing page just announces your new service. You want it to also get a sign up (or some sort of action) from your customer. This means an email submission. Or downloading an ebook. Or registering for an event.
Why?
Because launching your product or service is a party, and the coming soon page is the party invite.
That means there are also things you’ll want to avoid in your coming soon landing page. Here are two key things to keep in mind:
Don’t just put up a generic maintenance mode template. Every part of your website should be doing at least two things. By putting up a simple in construction template, you’re telling your customer that you’re in construction but nothing else.
Stay away from coming soon landing page templates, and instead focus on making something that matches your brand.
Don’t over promise or over reveal. Remember, your coming soon landing page is like a movie trailer. You don’t want to give away the whole plot!…”
and
“…Be compelling, not overwhelming
With a coming soon landing page, less is more. The first message is: You’ll like this new product because of X. The second message is: To stay in the loop, do Y (as in sign up for our newsletter or product launch).
To do this, focus on your headline and a short descriptor. Both should speak to what you’re offering and how it’s going to help improve your customer’s life….”
Good stuff indeed!
The topic of creating and using powerful landing page techniques can make for a great challenge, blog post, tutorial and more.
You could break it down like so:
Step 1.) Decide what is the CTA you want visitors to do
Step 2.) Ensure your landing page is mobile friendly
Step 3.) Create a way to share… and make it happen!
Resources for the above include:
www.seedprod.com/coming-soon-pages-wordpress/
sumo.com/stories/coming-soon-page
colorlib.com/wp/coming-soon-website-templates/
colorlib.com/wp/coming-soon-templates/
www.shopify.com/blog/coming-soon-page
www.xperteria.com/create-a-coming-soon-page-and-start-marketing-before-you-launch/
Your takeaway?
Whenever possible, ensure *anything* you do online can help build your bottom line…
… including something as mundane as a coming soon page as well.
Enjoy!
Create
