🌠These Bold Yet Crucial Fixes to eCom Site Conversion?

Ever wake up one morning and think to yourself:
“Jeepers self, if only I could actually see more than 2 shiny pennies figuratively emerge from my eCom shop online!”

If so you’re definitely not alone – while yes it is true that more and more people are buying retail products online (among other types), the challenge, of course, is first GETTING sales… and then increasing conversions. It can be character-building to the Max!

That’s why you’ll love the following (and be sure to return back once you’re done so you can benefit from the additional resources I uncovered for you):

www.business2community.com/ecommerce/10-reasons-your-ecommerce-website-is-not-converting-02391473

There, you’ll discover goodies like tackling these issues:

“Trust

Problem: Consumers are skeptical. They don’t trust claims and they may not even trust that the product will be delivered.

Solution: You need to build trust. This can be done in 2 ways.

A. Trust Signals: The most obvious is through trust signals. These include:

Testimonials/reviews

Social proof

Social media links

Certifications/accreditations

HTTPS

Clear contact information, including email, phone number, and address

B. Design/Copy: The second way is through your overall design and copy. Assume consumers will be very skeptical and modify your website accordingly. If your website looks amateurish, consumers are unlikely to trust the website.

Ask yourself or friends, “what about my website might not be trusted? How can I fix it?””

and

“Friction

Problem: Friction is anything that makes it hard for your prospective customer to complete a purchase. For example, do you only offer PayPal as a payment option? Does an unorganized site structure making it difficult to find products?

Solution: For friction, you can complete a heuristic analysis. This is a manual review/walk through of the website where you ask “What is making it difficult to complete this purchase?”, “How could I make a purchase easier to complete?”, “Are there any unresolved issues/questions on this page?”

You can also have users test your website using tools like usertesting.com, and userbrain.net. Experts say using 3-5 users is all you need to identify most issues….”

and more!

Mastering eCom conversions is a topic that could make for a grand challenge, cheatsheet, tutorial and more. You could structure it like so:

Step 1.) Optimize Your Store’s Homepage

Need help with that? Consider:

www.bigcommerce.com/articles/ecommerce/best-ecommerce-website-design/

vwo.com/blog/refine-ecommerce-site-search-and-navigation/

www.altiussolution.com/blog/ecommerce/ways-to-optimize-your-ecommerce-product-pages/

Next, move to:

Step 2.) Simplify Your Checkout Process

Need resources for that? Consider:

www.mastercardbiz.com/2016/09/30/28-ways-to-simplify-your-e-commerce-checkout-and-boost-online-sales/

stablewp.com/how-to-design-ecommerce-checkout-flow/