🌠Turning on a Covid19 Dime in LinkedIn Advertising?

Ever wake up one morning and think to yourself:

“Jeepers self, even though the world is currently being devastated by this virus….

…. shouldn’t I still be able to run my business successfully?”

If so, ,you’re definitely not the only one! And one way to increase your business bottom line is to tackle LinkedIn.

LinkedIn, also known as the official business networking site, can be a grand place to build your business. The following article provides you with some ideas (and be sure to return here when done):

www.wordstream.com/blog/ws/2020/04/29/linkedin-advertising-during-covid-19

Here you’ll discover not 1, not 2 but 5(!) ways to increase your bottom line during this pandemic via LinkedIn Ads, including:

“Stop focusing only on sales

The biggest benefit of advertising on LinkedIn is the business targeting available. Advertisers leverage this to make valuable sales pitches to the proper parties in a given company, industry or location.

But during the COVID-19 pandemic, all bets are off….”

and

“Build audiences cautiously

Audience building can still be a great strategy even during these strange times, but know there will be some challenges to overcome here, as well.

First, with many people now working from home, there are potentially many more (or at least different) devices in their work day.

Let’s consider my mom as an example. She works on a computer in her office but is now working from home. She’s still using a computer, but it’s a brand new one her company bought to give to remote employees so they could feel like the systems were secure.

This means a couple of things for audiences based on cookies:

The audiences my mom was in from her work computer will no longer target her since she’s not using that machine.

The new audiences she’s finding her way into may not be helpful in a few weeks once she goes back to the office and resumes work on the original machine.

This change in behavior won’t last forever, but it’s also not going to go away overnight. Think about how you’re leveraging audiences and adjust as needed….” (I never realized that!)

and more.

Advertising on LinkedIn is a topic that would be superb for a tutorial, blog post, cheat sheet and the like! You could break it into:

Step 1.) Familiarize yourself with LinkedIn Advertising

Step 2.) Decide what in your brand would resonate with today’s issues

Step 3.) Make it so!

Resources for the above include:

www.linkedin.com/help/linkedin/answer/56969/campaign-manager-overview

www.enterprisersuite.com/linkedin-ads-tutorial-for-beginners-2020-how-to-setup-linkedin-ads/

www.business2community.com/marketing/marketing-your-business-during-covid-19-and-other-critical-times-02297072

thenextweb.com/podium/2020/04/23/pr-and-marketing-tips-for-companies-in-the-coronavirus-era/

getmatcha.com/blog/ecommerce-marketing-strategy-covid-19/

builtin.com/marketing/digital-marketing-coronavirus