Good morning!
2022 hits tomorrow.
And that means… you need to figure out (you really do!) just how you’re going to approach this year that’s full of promise (‘course, it could b ‘good promise’ instead of ‘run away screaming’ promise… that has yet to be determined. 
)
One way to increase the promise of a beefy bottom line is to know *who* your best customers are,… and tailor bunches of your marketing efforts towards this possible avatar.
Thing is, though….
Who *is* your ideal customer?
What a loaded question.
For Internet Marketing, it’s safe to say that after 10 years (it’s been 10+ years, I returned in Sept of 2011), I’ve become *hugely* jaded.
To the point I even stopped a lot of my emails.
After all, the probability is that 98.3645% of folks who buy … will not use it.
And I will also confess that instead of allowing my adult customers to make up their minds, I simply grumbled to myself, “Oh blorgytoes. What will I do if my list members buy it and don’t use it? Shouldn’t I feel guilty?”
In the past, I’ve rationalized it that the ‘buyers high’ folks get from purchasing (just like when people buy an infoproduct or gym membership or ….) makes it okay to tell the world about everything that is released, and let ‘them’ make the final decision.
What changed since then?
Well, depression is one thing…. which I own and recognize.
Thing is, money doesn’t care about personal health, however. Even if you stop promoting, you still have to pay bills.
So… is it truly “Ok” to master affiliate marketing, knowing that the vast majority of buyers will NOT put the product to use?
It’s taken awhile for me to return to *back* to being comfortable with “yes”.
Why?
Well, I bounce between thinking that people MUST know that “push button products” require some of the basics – ie, an autoresponder, a list, etc.etc.etc…
and
I’m contributing to adults wasting their money.
Heck of a choice, aye?
I think if I ensure that *my* baseline is always supportive – Trust in Fate, but give Fate a Kick in the Right Direction – I return mental control *back* to the customer… and reassure them (if asked) that when they ARE ready to stop investing money into BSOs….
They already have a massive head start.
See, with IM…. quite often people cut their teeth on MMO… and then they take those skills and apply it to their REAL passion (aka self defense, dog training, herb growing, moose wrangling, etc.etc.etc.).
Those who have been immersed in MMO *know* what’s required to succees – an autoresponder, a reason to get people onto your list, and an offer that delivers you commissions or product price.
I think, in a nutshell… IM knowledge is required for ALL successful niches.
And if via reading/buying/even (gasp!) using products they purchase helps them zero in on what they really want to do….
Well then, more power to them.
So! My ideal customer is one who *knows* that IM knowledge is required to be successful online… and buys for either:
* The Buyers High (who am I to deprive people of that?)
* Really *internalizing* all the skills necessary for online success, and eventually realizing they know enough to start earning money in their *chosen* niche…. starting *today*.
In other words, I commit to NOT putting my jadedness to my business life.
And I commit to helping whoever *wants* to learn how to profit online.
I mean, folks will be buying *anyways*… they should be buying from me.
When folks are ready for the “next step”, I have (along with my partner, Dennis Becker), DAB coaching, the friendliest emailed group coaching around over at:
Your takeaway?
If you’d like to buy from someone who knows the score, and doesn’t make you feel bad regarding purchasing Bright Shiny Objects….
Follow me, follow Dennis. Get on our lists. And get ready to truly see what’s out there… today.
Enjoy!
ps: part 1 – Want to know what you can start doing today?
Create a blog like
I started it back when I returned to IM – I would blog about every product that was released… via my affiliate link. Here, check out one of my earliest entries over at
Incredible, aye? Unfortunately, the RSS feeder isn’t hyperlinking the product links now… will have to work on that.
And even better?
After 1 month of making these kinds of posts at my blog, I created the Fingertips WSOs Sept 2011 product – direct links to everything released during the last month, and tips on how to increase your earnings.
Good times, good times! Before then (and since), *nobody* thought that making a 200+ page PDF about available products would ever sell…
It did. It was Thinking Outside the Box.
And that’s what YOU need to do for 2022.
Think *outside* whatever box you’ve allowed yourself to be put into.
Ignore the naysayers…. and actually *see* for yourself if your ideas make sense.
You never know when you’ll create *the* best product out there for a group of peoples….
But rest assured, when you *are* successful, it will be because of the hard work you put in to your online success.
Here’s to 2022… enjoy!
pps – want to start that blog of yours for free? Visit:
Those sites, like 100s of others, allow you to start creating your blog *now*. Instantly. You can find free WordPress themes over at
and free plugins at
‘Taint that nifty-coolio? Heck, if you’d like, you could map your wordpress.com URL to your personal URL. No hassles, no issues:
wordpress.com/support/domains/connect-existing-domain/
You see …. getting started online is ‘way more simple than many gurus make it out to be. True, you do have to put in the effort – you simply have to learn who to use all the building blocks (like the following) that are involved:
Autoresponders
Building a List
Reputation Management
Online/offline SEO
eCommerce
The above are simple broad fields of knowledge. But to really master those, you have to first internalize the (and tedious) Internet steps like the above. Why? Well, every one of those activities can be broken down into sub-topic niches, and who knows – you could be the first in your circle to truly see your income flowing UP instead of trickling down.
In other words, the process is simple and straight-forward, the steps can be easy as well…. but creating and maintaining the high discipline of IM success is just plain common sense.
Exhausting…. yet the more you learn, the more opportunities you have to build your list to the sky!
What’s that? Do I hear you mumbling to yourself – “booooooooooooooooooooooooooring!” I can grok that as well – some aspects of Internet Marketing (I hope you’re sitting down for this) really are more boring than watching dandelions grow.
But so worthwhile indeed!
In closing, 2022 is just about to start with a brand new slate where you can trust in fate….
… but give Fate a kick in the right direction.
Enjoy!
ps – looking for inspiring great marketing goodness? Check out:
Resource #1 – Awesome eMailed Group Coaching
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Resource #2 – Grow Your List with Viral PDFs
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Resource #3 – The Excellent Entrepreneurial Executive eSquared Club!
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Get Started Here
You’ll love what you learn… Promise!