Ever wish you could increase your bottom line for 2019?
‘course you have!
Which is why:
neilpatel.com/blog/marketing-hacks/
has some really nonIntuitive practices that make bunches of sense (once thing you think about them.
Consider:
“Hack #3: 2-step checkouts beat one step
From my experience, I am usually able to get a 9 to 11% lift by making my checkout pages 2 steps.
Whether it is an e-commerce site or a B2B lead generation site, 2 steps typically beat out 1 step.
It’s counter-intuitive but once someone gives you their name and email, they are more likely to give you the rest of their information because they’ve already started the process. You can also email everyone who didn’t complete the registration process and convert some of those people.
If you have a strong brand like Nike or Amazon, this doesn’t matter as much. But if you don’t, which is more likely your case, use a 2-step checkout page. Whether it is a lead generation page or an e-commerce checkout page, use a 2-step.”
Yep – if you’ve actually gone the distance to enter your contact info… chances are, you more committed to buying.
Good stuff!
This too:
“Hack #10: Adding the year to your title tag increases CTR
If a lot of your traffic is generating from your blog, the easiest way to boost your rankings is by getting a better click-through-rate than all of the other listings.
Adding the year in your title tag lets people know your content is up to date and relevant and typically it helps get more clicks than anything else.
For example, the title “The Complete List of SEO Tools (Updated in 2018)” would do better than “The Complete List of SEO Tools”.
Another example that worked well was, “How to Start a Blog in 2019.” That generated way more clicks as people want to know how to start a blog in today’s competitive environment.
On the flip side, if you add a year to your title tag and your content is old and outdated, you will get a lot of bounce backs, which means your rankings will go down. So be careful when using this hack.”
Yep: I’ve noticed this hack myself. It’s extremely useful.
Want more marketing hacks for 2019?
Check out:
www.entrepreneur.com/article/324553
optinmonster.com/growth-hacking-tools/
www.marketinghub.today/4-growth-hacks-to-make-2019-your-best-year-yet/
Your takeway?
2019 really is just around the corner…
Why not take some time to ensure your bottom line next year is superior to 2018?
Enjoy!
Get Started Here
You’ll love what you learn… Promise!