Imagine the following.
You’re the undeniable best in your niche or field.
Your colleagues who know you….swoon at your unbelievable skill in solving any problem that might arise. But somehow….the rest of the world, the reporters and journalists, the business clients who would hire you in an instant if they knew what you had to offer….
They ignore you.
Constantly. The phone. It rings less often than a Mack Truck wins the Indy 500.
Ever realize your business authority might be prematurely dying simply because of your Facebook usage?
No? Well if not, take a look at these three guaranteed Facebook Authority Killers…and see how you stack up.
Facebook Authority Killer #1
Lie. That’s just it – plain-out *lie*. But not *any* lie – stupid lies! For example, if you’re trying to get the jump on breaking news and decide to create some out of thin air…WOW. Guaranteed way people will remember you and NOT in the positive way. Virtually *everything* is verifiable on the Internet – income claims, breaking news, insiders tips, etc.
True. Today’s society *does* have a very short attention span. Still, though, become the Boy Who Cried Moose often enough and yep. Your desired colleagues will learn to view your updates as trapdoors waiting to destroy their reputation.
SOLUTION: There’s enough truth out there that you simply do not need to Balloon Boy it. Create lists on Twitter and Facebook and gather the key authority sources to your News Reader (say, theOldReader.com ) – at an instant’s notice, you’ll be able to see what’s happening where and be one of the first professionals to break it.
Facebook Authority Killer #2
Blaming others for your lack. Trust me peoples; readers who are inundated with your posts about how everything is wrong in your life have the delightful ability to view the issue as a 3rd party. Complain about your work environment enough, or how you cannot discover a decent guy to date, or how you decided to build a business at home for the past 13 years but never made a single dime…..
There’s a reason why. And it’s looking at you whenever you face a mirror.
SOLUTION: Follow the Law of Proaction and take *ownership* of whatever is miserable in your life and career. While it’s cathartic to whine for an hour or so and indulge in a bout of self-pity….too much Woe Is Me will kill your authority reputation faster than Superman clocked those speeding bullets.
Facebook Authority Killer #3
Be hateful online. You are known by the company you keep…and so are your fans who view you as an authority.
Take the case of Paula Deen who admitted under oath she used the N word – she was fired from FoodNetwork TV and lost sponsors left and right:
money.cnn.com/2013/07/02/news/companies/paula-deen-suppliers/index.html
blogs.wsj.com/speakeasy/2013/07/06/should-america-ever-forgive-paula-deen/
www.huffingtonpost.com/news/paula-deen-racist
abcnews.go.com/Health/wireStory/sears-penney-sever-ties-paula-deen-19528948
Advertisers, clients and fans generally will NOT want to associate themselves with hateful entities online. So if your Facebook wall (or Twitter or what have you) includes choice snippets of you spouting off soundbytes less desirable than decayed toenail fungus ….
Yep.
You’re killing your own online Facebook authority.
SOLUTION: Mr. Rogers had it grand. Be polite, be professional. Before you post anything, ask yourself:
- Would my children be proud to read this?
- Would this give my competitors ammunition to use against me?
- Would my post turn OFF my customers who would then shriek the news to THEIR network?
Well?
Today’s social media wants to know more than simply what you have to offer; they also want to gain insiders knowledge about your personality. Witness how popular the gossip and scandal rags have become; that oozes over as well into the social media profiles you yourself maintain. Bad, juicy news can travel ‘way faster that positive quality news, giving you the kind of authority-killing publicity you really do NOT want to endure.
Thus, be smart when you use Facebook; use it to increase your authority and not take an arrow to the knee.
Your bottom line will thank you for it.
Grow strong,
Barbara Ling
Get Started Here
You’ll love what you learn… Promise!