🌠7+ Case Studies of StartUp Content Marketing Wins?

Ever wake up one morning and think to yourself:

“Jeepers self, if only I could truly zero in effective content marketing strategies that levered up newcomers into the front and center of consumer awareness!”

If so, you’re definitely not alone – start-ups simply HAVE to master content marketing in order to maximize benefits without spending bleeploads of funds.

That’s why you’ll love the following (and be sure to return when you are done for the rest of the goodies I found for you)

coschedule.com/blog/content-marketing-for-startups

There, you’ll discover ideas like:

“Place your referral ask right after your users experience peak happiness

Provide easy access to your referral offer, such as on the homepage

Use the four laws of behavior change

Don’t be afraid to ask for a referral at multiple strategic touchpoints, for example immediately after conversion and three days after that

Just like Opencare did, keep A/B testing your messaging and funnels until you get your desired conversion rate. Use a tool like Optimizely or Google Optimize to measure your results….”

and

“…. Sounds familiar?

We’ve all been there.

SEO was the perfect solution. It didn’t require a large monetary investment upfront, so they used SEO almost exclusively. With this strategy, it took them two years to gain 1.5 million users and sell Mint to Intuit for $170 million.

Eventually, they expanded their SEO efforts to include relationship building, as well. They co-branded content with partners, and even sent them badges to feature on their sites. The badges simply said “I want Mint.” Thanks to this idea, Mint got free advertising and a new influx of inbound links……”

and more!

Mastering effective content marketing techniques is a topic that could make for a grand challenge, cheatsheet, tutorial and more. You could structure it like so:

Step 1.) Look for Content Marketing Tutorials

Need help with that? Consider:

www.spyfu.com/blog/content-marketing/

blog.hubspot.com/marketing/content-creation

terakeet.com/blog/content-marketing-examples/

optinmonster.com/content-marketing-examples/

www.shopify.com/nz/learn/browse/content-marketing

Next, move to:

Step 2.) Check Out Visual Content Marketing Tutorials

Need resources for that? Check out:

www.youtube.com/watch?v=0R_3iarc8IA

www.youtube.com/watch?v=8-shSAxeKO0