Today I want to talk about one way you can lead the thundering herd in your own specific niche.
It’s rather simple, actually – simply invite people along for the ride and point out attractions along the way!
Told you it was simple. I’ve been doing that a lot on my Facebook wall.
For example, if your niche is Facebook training, you can share the latest developements on your wall/in your newsletter/on your site and include a direct link/recommendation for your readers/network to check it out themselves.
“New things coming down the road? I’d bet you’d love to hear about it – here’s my take and where to find more!”
See?
It’s human nature – quite often, people WANT to follow (its much easier than blazing the trail themselves). So if you sprinkle those breadcrumbs online, its natural your audience will begin to associate *you* with *that person always in the know*.
Always invite people along for the ride! It’s a beautifully simple, unobtrusive way to showcase your knowledge and create those mental connections between *authority* and *you* in your future customers’ mind.
Which reminds me – if you’re finding this group of value and benefit, please do invite your friends along to join at facebook.com/groups/
Grow strong,
Barbara Ling

