Are YOU Guilty of THIS?
QUICK! Read this post from 5 months ago!
Everyone talks about product funnels – What is your yearlong *business* funnel?
Here is mine.
GOAL: Become THE Go-To Authority for online “celebrity” branding (ie moving from PUSH marketing (email/promos/etc.) to PULL marketing (people proactively come to YOU to see what you’re up to) and create a private paid elite community.
Funnel
Walk the walk myself – first batch of proof.
Create FB Group (here!) – done.
Share great content in FB group – doing.
Create/brand show – done
Encourage others to join/spread the word – doing.
Time-frame – Continuous
This builds the buzz/puts people into the funnel
Productize/monetize the walk – in progress
Create products that teach this process
Make it obvious to fanbase where and what to buy thru my link for their business needs
Invite value guests to my show and highlight relevant products/savings at the end
Offer “behind the scenes” trainings not yet available to general public
End goal – create paid membership to build entire private elite community
Systematize the walk:
a.) Have a launchpad site
b.) Have supporting pages (testimonials, “Why Choose Me”, Lead-gen, etc.) in site
c.) Link out to social properties (FB, Tumblr, Pinterest, etc.)
d.) Use RSS to automatically populate said social properties
e.) If you’re offline, connect with:
- Chamber of Commerce
- Welcome Wagon
- Weekly News sites
- Diversity Associations
- Parents/Family thingees – PTA, Holiday concert adverts, etc.
- Highlight community leaders
- Local Vendors (winwin)
f.) Take advantage of Google Hangouts, Social sharing and more
Next?
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It’s almost 5 months later…. have you stayed on track with *your* business goals?
I did for the most part – my PuP community, alas, was hacked into oblivion. These things happen but my other goals (upgrading my site, my about me, my behind-the-scenes training and my exclusive mastermind creation) – they’re on track!
If you’re not in the same place *now*, ask yourself.
*Why not*?
And then do something to kick yourself out of the rut and make things happen. We’re already doing that in the aforementioned paid mastermind taskbling.com/btlace – come apply to ensure your 2014 delivers the profits you are capable of earning.
Grow strong,
Barbara Ling
