Ever wake up one morning and think to yourself:
“Jeepers self, if only I had several beeyon dollars to invest in Mega Influencers”
If so you’re definitely not alone – It’s a fast and easy way to get your message to the masses!
Thing is, not everyone can afford such a being…
That’s why you’ll love the following (and be sure to return back once you’re done so you can benefit from the additional resources I uncovered for you):
neilpatel.com/blog/micro-influencer-marketing/
There, you’ll discover goodies like:
“…Major celebrities are not micro-influencers.
They have millions of followers.
Accounts with less than 25,000 followers are generally considered micro-influencers. They often have very active audiences. Furthermore, nano-influencers have followers in the thousands.
The data proves that nano- and micro-influencers are successful.
Markerly studied over 800,000 Instagram accounts, each with over 1,000 followers. They analyzed how engaged their audiences were in comparison to major celebrity influencers.
They found that as the follower count increased, like rates dropped significantly…..”
and
“…Here are two of the incredible statistics they uncovered:
Micro-influencers achieved 22.2 times more conversations than average consumers when they recommended products.
82 percent of consumers reported that they were highly likely to follow a recommendation made by a micro-influencer.
So micro-influencers have more conversations about buying recommendations than macro-influencers. At the same time, they hold greater power when driving actual conversions.
If you think you need millions of followers to grow your brand, think again.
Nano and micro-influencers drive more engagement and hold better recommendation power….”
and more!
Mastering Micro Influencers is a topic that could make for a grand challenge, cheatsheet, tutorial and more. You could structure it like so:
Step 1.) Look First for General Engaging Micro Influencer Tutorials
Need help with that? Consider:
www.scalefluence.com/micro-influencers-6-get-more-followers-on-instagram-tips/
later.com/blog/micro-influencer-marketing/
Next, move to:
Step 2.) Consider Becoming a Micro Influencer Yourself
Need resources for that? Check out:
gettinggrowth.com/how-to-become-a-micro-influencer/
sohuis.com/2021/06/24/how-to-become-a-micro-influencer/
www.scalefluence.com/how-to-earn-money-from-instagram-as-an-instagram-micro-influencer/
Finally, move to:
Step 3.) Uncover Influencer Directories Both To Use And Advertise
Need ideas for that? Consider:
influencermarketinghub.com/instagram-influencer-marketing-agencies/
shanebarker.com/blog/influencer-marketing-platforms/
Good stuff!
Your takeaway?
Just because you cannot engaged huge influencers on social media today doesn’t mean that avenue is closed to you… there’s always micro-influencers too!
Why not take advantage of that today?
Enjoy!
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