Have you heard about Google Authority and Google Authorship?
Google these days is giving priority to the sites that simply showcase what I call “Pull Marketing.”
Want to be perceived as an expert online? Create compelling content that entices consumers to *proactively* search you out and share your content online. THEY don’t have to go out to attract visitors – visitors proactively come to *them*.
I promised you it was simple!
I wrote about Google Authorship over at
At the very least, Google wants to deliver to its customers sites within its search engine results that are:
- Relevant (the content show on the site matches the keywords that are used)
- Socially Shared (visitors share articles on GooglePlus, Facebook and other social properties)
- User Experience (your site meets the visitor’s expectations)
- Regularly/Freshly Updated (showing you stay on the cutting edge of news).
There are plenty of how-to articles about becoming viewed as an authority site by Google including:
- www.copyblogger.com/google-plus-authority/
- www.forbes.com/sites/jaysondemers/2013/05/23/the-3-pillars-of-seo-in-2013-content-links-and-social-media/
- googlewebmastercentral.blogspot.com/2012/04/another-step-to-reward-high-quality.html
One of the key aspects of authority these days is to tie your Google Plus profile (after all, it’s who you *say* you are) to your content online (This creates your Google Authorship). Wordpress makes this quite simple via free plugins like:
Again,
walks you through exactly how to achieve this.
Make no mistake about it – more and more, Google is rewarding the high-quality-content, continously socially shared sites with better search engine visibility. It’s the smart marketer who will factor that into their future content creation and promotions.
Grow strong,
Barbara Ling
Get Started Here
You’ll love what you learn… Promise!