It’s Stone Cold Business, Nothing Warm, Fuzzy and Personal (Google Partnership with FB Ads)

Did YOU see this coming?

To wit:

…Google and Facebook don’t exactly conjure up images of friendship, but today the tech giant announced a major partnership through DoubleClick.

Formerly known as Invite Media, Google acquired the display advertising company in June 2010, and will soon allow customers to buy FBX ad inventory through its Bid Manager product…. MORE…

The full story is at Social News Daily.

Other takes can be found at:

• Mashable:  Hell Freezes Over: Google to sell FB Ads
• TechCrunch: Google Partners With Facebook To Let DoubleClick Clients Buy Retargeted Ads On FBX
• AdWeek:  Google Advertisers Now Have Access to Facebook Ads Rivals cooperate on FBX

Makes sense from a business perspective but I’ll bet….both sides are watching each other *really* closely indeed.

Grow strong,

Barbara Ling