T-1: Tomorrow Google Reader implodes: The horrifying truth about your authority will emerge

Morning!

Tomorrow Google Reader is GONE (at least that’s the plan by our pals at Google).

Guess what you need to do today.

• Step 1.)  Visit your Google Analytics
• Step 2.)  See if Google Reader is currently driving bunches of traffic.
• Step 3.)  If yes, weep oceans of crystalline tears and realize this traffic is disappearing TOMORROW.

But the thing is….

Let’s say that Google Reader traffic IS currently a huge mainstay in your business.  Every day, people flock to your website from Google Reader and enjoy what you have to share.

Once this is history…..

Will the same quantity of people proactively go out and search you up?

If not, guess what.

An authority….you ain’t.  Sad but true.  So you know what you’re going to do?

Use this opportunity to turn on a dime and take advantage of the Law of Proaction!

You have just learned that the vision of your  online and niche importance you clutch to your chest….is rather pathetic indeed.  The way you’ve currently been marketing online….if its convenient for people to read you, they do!  But once that convenience is taken away…..it makes as huge an impact as an ant power-lifting a Mack Truck.

So!  You have one of two opportunities – feel massively sorrowful for yourself (yes!  so refreshing!) or….

Proactively take control and *change* the way you do business.

I’ll be discussing The Law of Proaction in detail soon, but for the moment, please do yourself the following favor.

Carve out some time to really *understand* where you want your authority to be….and then Make It So.

Your bottom line will thank you for it.

Grow strong,

Barbara Ling