How to write a killer eBook about delightful toenail fungus Part 1

Have you ever been seized with an insane desire to write about an utterly bizarre topic like Mooses?

I know, I know, you’ve probably been lying awake late at night angsting about that!!

You know, there ARE people who would interested in such esoteric concepts.  After all, consider these following awesome ebooks:

• The Ultimate Parakeet
• Sell MORE Model Horses on eBay

(Yes, those are two of my ebooks  🙂  )

You wouldn’t there would be lots of interest there either, eh?

Anywhos!  The point remains – at some time in your online career, you might find yourself having to write an ebok about a topic that everyone else would consider to be, well, just plain bizarre.

But not to fear!  For there are ways to make subjects as delightful as toenail fungus…captivating, exciting and downright compelling as well.

Here’s one idea….

Take your ebook topic and zoom 180 degrees in the opposite direction.

Let’s say you really do want to write about toenail fungus.  Well, jeepers, that’s pretty exciting…except I doubt that people will beat you with their wallets trying to buy:

How I Live With Toenail Fungus 24×7…and How You Can Too!

So!  Take it in the opposite direction.  Let’s say your audience SUFFERS from your topic – what the BENEFITS they’ll receive if they rid themselves of it?

• Gorgeous Feet WILL Be Yours…FINALLY
  
• Doctors Claimed It Was Impossible To Save My Toes But I Proved Them Wrong!
  
• Never Be Embarrassed By Your Unslightly Toes Again!

Benefits, benefits benefits! 

Remember, people don’t go on diets because they love forgoing ice cream and cookies, instead they want to attract MacGyver (the smart women do, that is) or whatever female is popular today!

You can turn ANY situation around to uncover benefits!  Think about it:

• Dropped your coffee cup?  You get the benefit of exercise in cleaning up the mess!
• Got a traffic ticket?  You get the benefit of learning how to drive safe in the future and avoid a second instance!
• Caught a cold?  You get the benefit of taking a day off from work where you can catch up on the latest advances in your niche!

Remember…people are NOT going to buy your ebook because of what you teach…they’re going to buy it because of the BENEFITS it gives them.

Is your ebook about curing toenail fungus? 

Your buyers will want to imagine themselves painfree and fungus free in the future…thus enabling them to appear attractive to their foot-fetished friends.  🙂

Is your ebook instead about farming goldfish? 

Your buyers will crave knowing how they can support their families and loved ones as the years go by.

Is your ebook about butchering deer for mooses? 

Your buyers will love knowing how much money they’ll be saving for future adventures!  (trust me on this, I know.  🙂  )

In closing, always ask yourself….if my reader actually DID what my ebook SAID to do…what benefits would they experience?

• Would they be happier?
• Would they make more money?
• Would they get more sex?
• Would they get more admiration?
• etc.etc.etc.

Writing your ebook BACKWARDS from that idea…it’s a great way to begin.  And you can take THAT to the bank.

Enjoy,

Barbara Ling

ps – Want guidance in writing an ebook?  Building Your eBook Empire is one of THE best resources for it that I’ve found – I learned a heck of a lot from it meself!  Click on the book below to see just why I rave about it all the time.