Morning!
Today, I came across this post:
And the neato thingee I saw was this!
Look what happens the *instant* people visit Buffer (which btw, is a tremendously powerful app!).
1.) Sure, they get the article, BUT the first thing they see is an offer that’s awesome:
Drive more social media traffic with Buffer
Who doesn’t want more traffic?
2.) And notice the color scheme and call to action:
“Schedule My First Post”
It’s brief, it’s pithy, it’s superb!
One thing I also noticed – if you hover over the button, you’ll see the campaign is called:
hello
Because honestly….
Isn’t that what you want to accomplish? Saying Hello to new visitors and building up your trust and rapport?
Kudos to Buffer…. well done indeed!
Grow strong,
Barbara Ling
Get Started Here
You’ll love what you learn… Promise!