How to make a SHORT ebook that SELLS

Do you want to write an ebook?

If so, let me ask you…how long do you think that ebook should be?

Did you know that the QUALITY of an ebook is NOT dependent upon the QUANTITY of pages…but instead upon how EFFECTIVELY you can deliver what the consumer expects and wants?

Sometimes…consumers are looking for the QUICK reference fix.  Oh sure, it sounds impressive to say there’s 200+ pages contained within an ebook, but think about it this way…that’s 200 pages a customer has to READ.

And reading…it can take time.  Plenty of time.   Big ‘ole huge bleepin’ heaps ‘o time!!

Now, I myself like big huge ebooks, but even then…I’ll be honest – I will generally skim to the real gems that are inscribed within its electronic covers and probably….ignore the rest (gasp!).  I know, I know, Bad Barbara…but time is money for me…and the quicker I can find and use the information I need, the better it is for my overall income.

So! An ebook should be as long OR as short as you require….to deliver what your customer expects.

I plan on internalizing this myself for my next product that will deal with easy simple ways to achieve HIGH local SEO quickly and efficiently…for free.

Thus…the question now emerges with the subtlety of a moose figure-skating across a frozen raindrop.

HOW do you structure an ebook that’s short, sweet, to the point and (for you, most importantly) sells big huge bunches?

I’ll obviously be working on this meself!  But so far, here are 2 of MY ideas (and I’d love to hear yours too)!

Tip 1.)  Break everything down in your ebook into step 1, step 2, etc.etc.etc.

Lists make it virtually impossible for your customer to make a misstep!  So outline your secrets and procedures in a way that even your Aunt Bertha could successfully follow.

Tip 2.)  Add hyperlinks/supporting references in your ebook whenever possible.

You can even password protect a directory on your site and give your customers the secret "key" to accessing supporting documentation as well!

This way, your customers can get as much reference material as they desire….but STILL, your ebook is a nice svelte length and does NOT come across as over-bloated.

Other folks who have ideas about how to make a short ebook that sells include:

• Short Ebooks – Create Fast Info Products Which Sell
• How to Write a Good eBook – You Know, the Kind that Doesn’t Suck
• How Long Should an E-book Be?
• Question: How Long Should My eBook Be?

So….stick with me for the long run!  I’ll be sure to share whatever I discover during my next writing project…and I promise you.  It’s going to be brief, pithy, to the point…and productive as heck.  🙂

Enjoy,

Barbara Ling

ps – the best resource I’ve found for making an ebook is:

Writing an eBook Empire

Check it out above, it taught me bunches!!