RANT – Scummy Marketing Techniques

You know, there's a couple of things I really don't like in the Internet marketing arena.

Lies, for one.

And scummy marketing techniques, for two.

Like what I just received.  To wit:

To: me

From: Scummy marketer

Re:   Re: Work Available In Davenport – Needed Today!

This is a RARE opportunity…

Scummy link deleted

A ClickBank affiliate – who has made over
$1.8 Mill from just ONE account in the
last year is recruiting.

If you have a few spare hours a week
and you want an exclusive license to use
his set-and-forget software…which he uses
to make a REAL income of up to $1,425 a day…

Wanna see what greeted me when I checked out the link?

Now, in all honesty, the rather insufficiently-clad breasts don't bother me (after all, sex does sell in marketing).

What really frosted my petunias was the geo-targeting marketing that ended up having nothing to do with, well, my town *or* location.

A town close by my own was referred in the email subject, see.

Which makes me wonder.

How could that information have been gleaned?

Especially….as I had not visited the marketer-in-questions' site  in over 2 years?

Plus, this is the second geo-targeted email I've received in the last 24 hours, thus indicating that my geo info is now somewhere on a list….associated with my email address.

This does not make Barbara a happy camper, whatsoever!!

The page in question also required 4 opt-outs  to finally escape its clutches to boot.

Sigh.

Geomarketing certainly does have its place in Internet marketing, even generic geo-targeting.  But somehow, the above just left me feeling a wee bit queasy.

How 'bout you?

Grow strong,

Barbara Ling