Ever wake up one morning and think to yourself:
“Jeepers self, if only I could create a superb email followup sequence that increases my bottom line!”
If so you’re definitely not alone – automated email sequences are basically set it and forget it – once someone opts in, they receive
That’s why you’ll love the following (and be sure to return back once you’re done so you can benefit from the goodies I uncovered for you):
snov.io/blog/email-drip-campaigns/
There, you’ll discover goodies like:
“…A drip campaign is an automated series of emails delivered based on the best timing, triggers (specific user actions), and set delays. You only have to tune up your drip campaign once, and it’ll do the rest for you.
Since drip campaigns are automated, it eliminates any need for constant control and management of sending on your side. Depending on the tool you’re using, you can automate the whole outreach from lead generation to campaign sending….”
and
“…You can use in-app messages, phone calls, and even SMS marketing to interact with users. However, email drip campaigns are the most efficient nurturing method, allowing users to learn more about the product and the industry before making the final decision.
With drip campaigns, you can lead users from one step to another. Every time a simple goal is met, the next drip campaign starts and leads the user further.
Here are the main goals:
✔️ Educate on how to use the product or service
✔️ Convert a newly registered user into an active user
✔️ Score a user and check whether they are eligible to become a client
✔️ Invite a user to a demo session with a support specialist or a sales representative
✔️ Invite a user to a webinar or any other event….”
and more!
Mastering eMail sequences is a topic that could make for a grand challenge, cheatsheet, tutorial and more. You could structure it like so:
Step 1.) Familiarize yourself with the types of email followup sequences that are popular
Need help with that? Consider:
www.hubspot.com/sales/sales-follow-up-email
www.pipedrive.com/en/blog/sales-follow-up-email-templates
blog.klenty.com/sales-follow-up-email-templates/
Next, move to:
Step 2.) Uncover email followup tutorials
Need resources for that? Consider:
www.hubspot.com/sales/follow-up-email
autoklose.com/follow-up-email-strategy/
Finally, move to:
Step 3.) Learn how to A/B test your followup emails
Need resources for that? Consider:
help.activecampaign.com/hc/en-us/articles/220341528-How-to-create-a-split-test-email-campaign
www.mailerlite.com/ultimate-guide-to-email-marketing/ab-testing
www.litmus.com/blog/email-a-b-testing-mistakes-that-limit-your-success/
Good stuff!
Your takeaway?
eMail followup sequences can truly help you build up your bottom line…
Why not take advantage of that today?
Enjoy!
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Resource #1 – Awesome eMailed Group Coaching
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Resource #2 – Grow Your List with Viral PDFs
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