The Untapped Power of Google Scholar for Content Marketing E

Ever wake up one morning and think to yourself:

“Jeepers self, if only I had other resources to tap into regarding content marketing!”

If so you’re definitely not alone – with so many folk doing their shopping and commerce online, attracting positive consumer attention is more important than ever.

That’s why you’ll love the following (and be sure to return back once you’re done so you can benefit from the additional resources I uncovered for you):

neilpatel.com/blog/google-scholar/

There, you’ll discover goodies like:

“How Does Google Scholar Work?

Google Scholar ranks documents based on the number of times an article has been viewed, printed, or downloaded within a set period of time (usually around one year).

Similar to Google search results, the most popular or most used topics are shown first in Google Scholar results.

Google Scholar’s aim is to rank documents the way researchers would: based on relevance and popularity.

This ranking system also means searchers can find relevant content more quickly.

Documents are added to Google Scholar’s library when publishers submit them to the Google Scholar Metadata Program. From there, documents are indexed, ranked, and made available to searchers in search results.

There is no limit on the number of documents that can be added to Google Scholar’s library—it all depends on how many publishers are participating…. ”

and

“…Explore the Most Popular Articles and Publications

Google Scholar lets you browse the top 100 publications in multiple languages, ordered by five-year h-index and h-median metrics.

This feature allows you to see which articles in a publication were cited most often and by who.

You can also click the h-index number to see the article and citation metrics. The h-index is a number that represents the highest number of papers in the publication that have been cited at least that many times…..”

and more!

Mastering Google Scholar for Marketing is a topic that could make for a grand challenge, cheatsheet, tutorial and more. You could structure it like so:

Step 1.) Look First for General Google Scholar Tutorials

Need help with that? Consider:

bettermarketing.pub/how-i-use-google-scholar-to-back-up-my-stories-with-research-2ba39429f60d

saraametwalli.medium.com/master-using-google-scholar-83a2fa87106a

scholar.google.com/intl/en/scholar/about.html

Next, move to:

Step 2.) Look for Visual Google Marketing Tutorials

Need resources for that? Check out:

www.youtube.com/watch?v=fXMGQgO_KiQ

www.youtube.com/watch?v=A9BeYOrE-zY

www.youtube.com/watch?v=xPsJdhSZLRY

Finally, move to: